A COURSE WAS DEVELOPED TO PREPARE CLASSROOM TEACHERS TO PERFORM ADEQUATE MEDIA RESEARCH. UPON COMPLETION OF THE COURSE, STUDENTS WOULD BE ABLE TO INITIATE, PERFORM, ANALYZE, AND REPORT RESEARCH THAT SHOULD PASS THE INSPECTION OF SPECIALISTS IN SUCH AREAS AS STATISTICS, PSYCHOLOGY, AND EDUCATIONAL MEDIA. THE COURSE WAS DESIGNED TO PRODUCE,…

A STUDY WAS CONDUCTED (1) TO ASCERTAIN WHAT EMPHASIS COULD BE PLACED ON THE EFFECTIVENESS OF VARIOUS TYPES OF INSTRUCTIONAL MEDIA FOR PRESERVICE TEACHER EDUCATION PROGRAMS, AND (2) TO ESTABLISH EFFECTIVE PROCEDURES FOR THE SELECTION AND UTILIZATION OF THESE MEDIA FOR TEACHING. THE PROCEDURES INVOLVED (1) CONDUCTING A LITERATURE SEARCH, (2)…

In a study designed to determine if weekly newspapers are more thoroughly read than daily newspapers, 14 half-page articles on energy were placed in three daily and two weekly newspapers in Wisconsin and Iowa. The selected papers provided a wide range of circulations and citizen interests. Random samples of subscribers to each newspaper were…

A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

A GOAL PROGRAMING MODEL FOR SELECTING MEDIA IS PRESENTED WHICH ALTERS THE OBJECTIVE AND EXTENDS PREVIOUS MEDIA MODELS BY ACCOUNTING FOR CUMULATIVE DUPLICATING AUDIENCES OVER A VARIETY OF TIME PERIODS. THIS PERMITS DETAILED CONTROL OF THE DISTRIBUTION OF MESSAGE FREQUENCIES DIRECTED AT EACH OF NUMEROUS MARKETING TARGETS OVER A SEQUENCE OF…

This report presents the findings obtained in evaluating several important aspects of the Multi-Media Economic Analysis Course as it was presented in the United States Naval Academy during the evaluation semester (Fall 1969-70). This course was presented to 39 randomly selected third class (sophomore) and second class (junior) Midshipmen who had…

The papers presented at the conference fall into three main categories: 1) outlines for critical research into mass communication, 2) international perspectives in broadcasting, and 3) the functions and goals of mass communication, together with problems of democratic control over broadcasting. All papers have been translated into English, as have…

A discussion of some basic research questions for learning and television. (HB)

Investigates the demographic characteristics of the audiences that indicate a preference for programs in one of these six public radio formats: top forty, beautiful music, middle of the road, live progressive rock, automated rock, and all news. Multiple discriminate analysis is used to weight the potency of various demographic indices. (JVP)

Reports an analysis of thirty-nine magazines which joined together to stimulate national debate on the Equal Rights Amendment and identifies those magazines which gave the most "pro" ERA coverage. (MH)

Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)

An analysis of coverage of Congress during 1973-74 in four major newspapers revealed that Congress received more coverage than the President, and the Senate received more coverage than the House of Representatives. (GW)

In a study of jointly-owned morning/evening newspapers in 96 United States cities, it was found that those morning/evening newspapers that were similar in content and appearance reached higher proportions of dual subscribers than those that were dissimilar. (GW)

Reports on a study of the number, type, and source of photographs featured in major metropolitan daily newspapers. (GW)

The number of errors found in coverage of social issues was greater than that for general coverage and comparable to that for science coverage. (KS)