This case study examines how the press, radio, and television were mobilized to promote, evaluate, and teach in a government campaign to replace Chinese dialects with Mandarin among the Chinese population. (PD)

Concluded that the children in this study (ages 10-14) played video games in arcades for some of the same reasons they watched television: (1) escape; (2) a sense of personal involvement in the action; and (3) a source of or substitute for companionship. (PD)

The 1974 book, "The Uses of Mass Communication: Current Perspectives on Gratifications Research" introduced the concept of a "division of labor"--that certain media work better than others in meeting audience gratifications. Since the division of labor concept has not been subjected to empirical testing, a study elaborated an…

Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. Categories for this 2000 edition correspond to knowledge needed by public relations undergraduate majors, as determined in a study conducted by the 1999 Commission…

Compares the roles of traditional media and nonmedia sources in disseminating information on drug abuse and treatment among college students. (TO)

A presentation of findings from a research project at Syracuse University on what happens when mediating devices are introduced into the classroom. (HB)

Reports studies concerning: (a) the characteristics of television program content; (b) the characteristics of the audience--Who watches what? For how long? and, (c) the potential impact of televised violence on the attitudes, values, and behavior of the viewer. (Author/JM)

A review of concepts and research on how mass communication fits into a context of social relationships, perceptions, and expectations. (SE)

By using words transmitted and words attended to as common denominators, novel indexes were constructed of growth trends in 17 major communications media from 1960-1977. Findings from these indexes (intended to measure trends in the development of an information society) are presented as well as explanations for what has been found. (Author/JN)

Describes an investigation of the effect of using cable television in an inservice training program for elementary school teachers. Results indicate a strong relationship between the learning of new ideas for classroom use and both viewing context and levels of feedback, as well as the communications structure within the organization. (EAO)

Reports on a 1982 survey of journalism graduate studies indicating considerable variation in research methods requirements and emphases in 23 universities offering doctoral degrees in mass communication. (HOD)

Summarizes research dealing with (1) the handling of controversial newspapers columns, (2) media exposure and attitude consistency about immigration, (3) alcohol advertising and magazine editorial content, (4) headline readability, (5) crime news in Black weeklies, (6) city magazine problems, (7) coverage of Vietnam veterans, and (8) researchers'…