The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

Basic information that should be considered by a state when gathering data necessary to planning for child development programs, with emphasis on the five-year-old and under group, is provided. State assessment efforts are assumed to be comprised of at least four steps: (1) gathering the data, (2) assessing the data to determine needs, (3)…

Conflict is becoming an everyday, rather than an occasional, event in the life of a school district. Competing for a school district's public relations department time and resources are the public demands for accountability and curriculum revision and their obdurate stands against tax increases and desegregation. Under these conditions, it would…

This document is a guide to educators to help them in preparing and disseminating communications to their communities about the needs of their schools. The guide consists of 50 generalizations about communication methods that were derived from experimentation with a number of theoretical and applied dissemination methods. Related documents are ED…

This report discusses administrator-newsmedia relations during a crisis. The report attempts to illuminate the ways in which reporters cover a crisis, deal with the newsman's view of what constitutes a crisis, describe relationships of reporters to the administrator in tense moments, and recommend ways the administrator can deal effectively with…

The purpose of this practicum was to assess the needs of the public concerning the need for information about federal programs and to develop a brochure that would supply this needed information. The needs assessment was conducted in three Florida school districts. The needs identified in the assessment were used to develop a brochure. A survey…

This study surveys speech-making practices and attitudes of practitioners in firms not primarily engaged in providing public relations services. Questionnaires designed to assess the uses of speech making as a public relations technique were sent to the 50 largest United States advertising agencies and to the 34 largest United States business and…

A veteran public relations ractitioner suggests five cost-saving communication ideas. (Available from Educational Communication Center, P.O. Box 657, Camp Hill, PA 17011; $12.00 annually.) (Author)

Lists and annotates articles dealing with such topics as advertising, broadcasting, editorial policy and methods, journalism education, journalism opportunities, media management, press law, and public relations. (GW)

Examines several ways for teachers to improve public relations with parents through the media, parents' night activities, and parent teacher conferences. (JMB)

The school administrator need not have an adversary relationship with the local press. Some myths about reporters are dispelled and some tips on establishing good media relations are provided. (Author/MLF)

Promotion is a consistent and on-going process at the Xavier University Bookstore in Cincinnati that results in good will among students, faculty, and staff. Promotion procedures for Greek Week, graduation, and seasonal holidays are outlined. (LBH)

Discusses the need to organize and maintain public relations through adequate internal and external communication. Cites use of orientations, manuals, newsletters, closed-circuit TV and films, and special group meetings for internal communication. Press relations, publications, special events and speakers, and fund raising activities are described…

Increased enrollment in foreign language courses at Freemont Senior High School in Nebraska can be partly attributed to the role of foreign language club activities. A foreign language week is an example of a combined school community effort to promote foreign language programs. (SW)

Canadian universities are urged to take the initiative, in consultation with leaders in both government and the community, towards determining through what mechanisms publicly-provided university resources can most effectively be deployed in a public service thrust toward the improvement of the quality of Canadian life. (LBH)