Reports some responses to a national survey concerning the broadcast activities of high school students. (JL)

Analyzed the historical and family life changes in the images of family intimacy depicted in magazine advertising for over 50 years. Concludes that closeness appears to have increased in importance as a factor in the portrayal of family relations. (PD)

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

Offers brief descriptions of research concerning (1) media bias toward business, (2) foreign affairs coverage in elite and mass periodicals, (3) how emphasis on people affects coverage of crime, (4) antisocial and prosocial behavior on prime-time television, (5) network news coverage of Iran, and (6) magazines' reporting on insects. (FL)

Argues that too much of the wrong kind of research has been carried out, using inappropriate methods, and proposes a framework for investigating the effectiveness of educational media. Twenty-seven references are listed. (LLS)

Results demonstrate that adolescents experience enduring fright reactions from scary television shows and films, yet their mothers are often unaware of their responses. Concludes that family communication about how and when a child is frightened is poor. (PD)

Gaming activities increase a student's motivation to learn cognitive material, develop a student's sensitivity to the way media works, and improve the student's decision making skills. The game presented is based on the television program "To Tell the Truth," and centers on questions concerning arthritis. (JN)

Illustrates how media communication techniques can be adapted for curriculum development. Popular television series suggested by the students are used to provide recommendations for lessons to develop pronunciation, oral communication, plot analysis, and writing composition, as well as analysis of cultural factors concerning ethnic diversity.…

Evaluation of the use of videotape cassettes at the University of Bath library. Student use, relation to course work, costs, amount of cognitive learning, and purpose of the materials were studied through observation and interviews. (RAO)

Stepwise regression yielded a 13-variable model for predicting writing performance that included psychological, stylistic, and demographic variables. (FL)

Reports on a study indicating that campus newspapers ought to be making efforts to find out whether their readers really want or read longer stories, such as in investigative or interpretive reporting. (RL)

Reviews research suggesting that student publications' staffs should survey the news needs of the campus population to improve newspaper quality and readership. (RL)

Suggests that those who work with collegiate student publications must understand and practice freedom of the press on their campuses. Provides evidence for this argument from a survey of college publications advisers. (RL)

Indicates that reading the campus daily newspaper is a habit and that readership of selected items tends to be consistent. Shows why student editors should consider conducting research on readership to optimize the news and editorial potential of the campus newspaper. (RL)

Reports on a study ranking the prestige of 26 journals in the field of mass communication. Reveals a wide range in the perceived prestige of these periodicals. (RL)