Concludes that television viewing and adolescent audiences' perceptions of program reality are strongly related. (FL)

Discusses how television has usurped its viewers' imaginative abilities by means of the very literal images it presents. (HTH)

The paper reviews the history of Clarke School for the Deaf's early involvement in television captioning and explains the two systems used. The cable television distribution system is described along with technical aspects of the captioning process and equipment. (CL)

Assesses television influences on infants six months of age at home. Sound only, picture only, sound plus picture, or a control stimulus of unpatterned sound plus picture conditions were designed. Findings demonstrate that infants attend to the naturalistic presentation of television stimulation and respond differentially to its visual and…

A study of the impact of "All in the Family" on children concentrates on why they watch, how well they understand the plot, most and least admired characters, and information conveyed about standards of adult and family behavior. (LS)

Discusses the findings of recent surveys of viewing habits and attitudes toward programing and concludes that television is basically a vehicle for light entertainment. (KS)

In this experiment, students were told they were expected to 1) enjoy, 2) evaluate, or 3) take a test on the subject of a presentation. The program was presented either in audio or video; students could obtain the other mode by pressing a button. Presentation format also varied. (Author/BD)

Discusses the art of media selection for advertising public television programs. (BD)

The design and implementation of a cablevision delivered course on Grand Opera is described. The unique aspect of this project is that both the viewers and the production teams experienced active learning situations. (Author)

Examines whether role assignments to television sets (assignments of particular content to particular screens) influence what viewers think about what they watch. Finds that designating TV sets for specialized functions or uses results in more positive evaluations of the content, even when the TV sets and programming are identical. (SR)

Finds that soap operas analyzed in 1994 contain more frequent sexual incidence on an hourly average, both within the same soaps analyzed a decade earlier and even more so on two additional very popular soaps. Shows that the more frequent sex centers on physical intercourse, primarily among partners not married to anyone; and sexual activity is…

Finds that nature as a theme is completely absent in 80% and the outstanding theme in only 1.7% of television programming; not only less frequent, but separate from the dominant themes in prime-time; and treated as a sociopolitical "issue" (like "politics,""science,""religion," and "education").…

Presents a systematic content analysis of more than 150 commercial characteristics of CLIO winners from the years 1975, 1980, and 1985. Finds that CLIO winners have different characteristics than do commercials proven to be effective in the marketplace. (RS)

Assesses the state of satellite news gathering (SNG) among commercial broadcast, nonsatellite stations in the United States. Finds that 75 percent of the stations set SNG feeds but that only 50 percent have their own SNG equipment. (RS)

Examines which firms and products best predict media coverage of the oil industry. Reports that price variations in testing oil and gasoline correlate with the extent of news coverage provided by network television. (MM)