When done properly, a school newsletter can be a valuable public relations tool. To keep newsletters informative and effective, principals should allow sufficient time, personnel, and funding. Tips are offered as to tone, writing style, readability, format, and involvement of parents and local businesses. (MLH)

Discusses advantages of camp fairs in establishing contact with new campers and their families. Suggests eight techniques to help camp directors successfully represent their camps. Lists 25 camping fairs held January-March 1987 with date, sponsor, location, and contact. (LFL)

Identifies the extent to which Nigerian public relations practitioners indicate satisfaction with their jobs and their perceptions of their ideal and actual professional and nonprofessional values. Indicates a positive correlation between organizational climate and job satisfaction. Reveals the need to improve job satisfaction and professionalism…

Outlines ideas used by two reading teachers to make their school aware of their services, help students lose their fear of the reading room, and enhance their overall image. (FL)

Describes a study comparing public attitudes with attitudes of public relations practitioners and measuring accuracy of practitioners' predictions of public attitudes. Provides limited support for the thesis that PR pros can perceive and predict public attitude with modest accuracy. (MS)

Outlines guidelines for school boards to follow in setting up effective public hearings on school issues. The guidelines are divided into two groups: (a) what to do to prepare for the hearing, and (b) how to conduct the hearing itself. (MD)

Describes the community education program developed in the Princeton School District of Dallas, Texas. Community education puts the public back into public education by using public facilities to enhance the community and the educational system. (MD)

Public support was boosted in a New York State school district by developing evening workshops with staff members, school board memebers, and the public. They centered on clearing up misconceptions about the roles and duties of school staff and administrators. Includes suggestions for keeping presentations short. (MD)

Reports the results of a survey of Fortune 500 companies regarding the position of communications manager. Profiles the responsibilities, typical salary, and usefulness of the position as perceived by respondents. (MS)

The use of the phone can help colleges in their general admissions goal: to get the right number and type of students to enroll at the institution. Basic phone tips, preparing for the call, making the call, and building on the system are discussed. (MLW)

An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

Suggests several techniques principals can employ to increase media coverage and public knowledge of the positive side of local educational developments. (PGD)

An alumni survey is an unbeatable tool for realizing and tapping the potential of alumni. It can also help win recognition of the importance of alumni constituency. A comprehensive survey creates an effective database on each alumnus. (MLW)

Reviews the concept of campus image and provides examples of successful working relationships between colleges and potential employers. Points out considerations for building a comprehensive college relations program including careful research on individual campuses, accurate synthesis of information, thoughtful consultation with campus…

CASE's 1984 Volunteer of the Year award went to Frank Owen Heywood Williams for his work with Renbrook School, where he founded a Grandparents' Group six years ago. He has raised funds for colleges, independent schools, hospitals, ballet companies, music festivals, and political parties (MLW)