The Princeton Parents Project, a survey of Princeton parents, is described. The project was designed to strengthen communication with and activities for parents of undergraduates, and to acquire information that would be helpful to other institutions. (MLW)

Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and…

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Geography needs a good public image. This cannot be achieved through the geographer's traditional publishing channels. The media should be used. (RM)

Although research and evaluation are considered important to the successful execution of public information programs, this survey of top federal information officers reveals that almost no research or evaluation is conducted. Reasons for the discrepancies between theory and practice are discussed. (PD)

The author's advice on planning parent-teacher conferences to improve parent-school relations includes helping teachers develop better interpersonal skills, making sure parents know about the event in advance, scheduling with parents in mind, and taking extra care to make the school clean and attractive. (JBM)

A series of guidelines for generating positive relationships between publications' staff and the student body, faculty, administration, school board, and community. (CRH)

This discussion of reference service with cartographic materials focuses on the importance of public relations (analysis of user needs and available resources); communications (displays, acquisitions list); location of the collection; the reference process and interview; and reference services in the future. Twenty references are included. (EJS)

Research administrators can avoid falling into bureaucratic traps by (1) understanding what is important and what is subordinate to it; (2) becoming a better manager; and (3) improving public relations by being more accessible, soliciting complaints, consulting, supporting clients, making the rules work for clients, and educating clients.

Describes the methods a school board used to recruit students for its vocational education programs. Methods include buying radio time and running public service announcements on radio, newspaper advertisements, direct mail, billboards, newsletters, slide/tape presentations, brochures, displays at shopping malls, and promotional items (calendars,…

Examines President Ronald Reagan's visit to the Wilco Area Career Center (Romeoville, Illinois). The author describes the educational areas the president visited, demonstrations on equipment performed by students, reactions of students and of the president, and what the benefits of such a visit are to the school. (CT)

Beloit, Wisconsin's, techniques for good publicity include excellence award patches for students, student-announced radio messages, a yearly newspaper advertisement listing student and staff honors, a teacher of the month program, a staff picnic, district T-shirts for staff's babies, and a club for staff with 25 years' service. (MJL)

Argues that good reading instruction is a marketable commodity. Tells reading teachers how to run a public relations campaign on behalf of themselves and the vital services they provide. (FL)

Recent trends are reviewed in support of the contention that urban education is returning to the educational mainstream. The emphasis on professional accountability and the principal as instructional leader, the promise of effective schools research, stronger school-business relationships, and more effective public relations are discussed. (MJL)

Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and…