Starting from the premise that educational problems and solutions must be viewed primarily from the point of view of their effect on the learner rather than on the teacher and administrator, this book emphasizes all the roles that television can perform in targeting upon the needs of the learner. Beginning with a quick summary of the state of the…

What are the chances of a dyad of Spanish-speaking strangers using informal address in casual, initial interactions in Buenos Aires, Argentina, today? To discover the pattern(s) of contemporary address, the Principal Investigator (PI) conducted a sociolinguistic experiment focusing on strangers' initial interactions to minimize the influence of…

The developments in the last ten years in the form of DVD, streaming video, video on demand, interactive television and digital language laboratories call for an assessment of the research into language teaching and learning making use of these technologies and the learning paradigms underpinning them. This paper surveys research on language…

Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…

In a study on public television viewing, data taken from KQED San Francisco (California) revealed that the pattern of "cume build-up" and viewing to program genres was absolutely similar in non-pledge and pledge months. The percentage of audience that watched 7 or more other pledge programs was well over 50% for many of the shows. These…

The Television section of this collection of conference presentations contains the following eight papers: "Paying the Anchor in Local Television News: A Comparative Study of Priorities between General Managers and News Directors" (Craig Allen); "The 'Cutting Edge' in Local Television News: Revisiting Layoffs, Staff Reductions, and…

This paper explores the progress public broadcasting (originally called "educational television") has made in taking advantage of a relatively new application of technology: digital information services. How public broadcasters have pursued this technology and how it may become an integral part of the future of public broadcasting are…

A survey examined: (1) the needs classroom teachers seek to fill with instructional video; (2) the design features best suited to meeting those needs; and (3) whether current productions possess such features and meet such needs. Ninety-seven instructors (out of 275) from eight Colorado high schools responded to the survey. Initial attitudes…

This booklet highlights the results of research findings on the impact of television on children and provides advice for parents on why and how they can exercise some moderating influence on television's impact. The issues covered include the effect of the amount of time children spend watching television, the impact on children of televised…

A study examined the impact of remote control devices, videocassette recorders, and cable television on inheritance effects (the tendency for viewers to continue watching a channel at the conclusion of a program). Inheritance effects were measured by calculating the correlation between program share and lead-in program share for all primetime…

Noting that perceived violence in society has been found to be positively and significantly related to television viewing and especially related to the viewing of highly violent television, a study examined the relationship between MTV (Music Television) viewing and perceived violence in society. Subjects, 116 seventh grade students and 107…

This study explores children's understanding of television commercials that feature the same primary characters as those in the adjacent program content, a commercial technique known as "host-selling." Responses of children 4 to 5 and 7 to 8 years of age to identical commercials presented in both a host-selling and normal viewing…

Examples from the data of a study of television programing for adolescents in Sweden illustrate some of the differences in the ways programs address their male and female viewers. Whereas boy and girl characters in television programs are roughly equal in number, the distribution changes when only leading roles are considered. A marked imbalance…

A study reexamined survey data collected in late October 1984 in order to test the validity of the generalization that people are influenced more by television ads than they are by television news. Sampling was based on random digit dialing in Dane County, Wisconsin, and 416 interviews conducted by telephone. Data analysis indicated that the…

Television research suggests that three major television networks are following a policy of standardization and that a high degree of consonance in prime-time network programing results from constraints within the networks' organizational, economic, and ideological frameworks. A study further explored these results by examining a list of all…