Presents a study designed to investigate the interaction between the cognitive style of field dependence/field independence and ability to recognize ground color change of a visual. A significant difference in recognition scores based on ground color change collapsing across cognitive style is reported. Implications for instructional design are…

Measures how much voters learned about the issue positions of the 1988 presidential candidates and the images formed from campaign coverage and other information. Finds the debates influential on knowledge; higher levels of education and campaign interest related to more issue knowledge; and image knowledge predicted by party loyalty. Concludes…

Discusses eight limiting factors on media effects, identifying and raising research questions about agents and structures that limit the potential effects of the mass media on the behavior and attitudes of people and on the actions of institutions. Discusses the ignorance of researchers about how people use, and live with, the mass media. (SR)

Introduces two Japanese models of mass media effects: (1) the "joho kohdo" (information behavior) model which suggests that people use extracted information to check the credibility of mass media information; and (2) the tripolar "kuuki" model which suggests that the mass media have effects as part of the triadic relationship…

Explores the underlying psychology upon which media programs and services are developed and describes the psychology of producing media. Topics include editing, including non-linear editing; emotions; language, or semantics; symbols, or semiotics; production techniques, including narration and user control; motion pictures and television;…

Tests the impact of symbolic modeling and persuasive efficacy information on self-efficacy beliefs and intentions to perform breast self-examinations among 147 undergraduate students. Assesses the effects of these modes of efficacy induction on fear arousal and response-outcome expectations. Finds symbolic modeling engendered greater efficacy…

Contributes to scholarship on advertising and cross-cultural studies by exploring cultural factors affecting customer confidence in advertising. Uses a sample of 16 European nations to test G. Hofstede's theory of cross-national values. Finds that Hofstede's dimensions of uncertainty avoidance, masculinity, and individualism are important…

Examines advertisements directed at instructors in higher education. Reveals six assumptions about education and technology: educational technology is the agent of learning; education is a function of production values; traditional educational methods are obsolete; geography is the major impediment to education; confusion of language and reality;…

Examines the influence of five communication modalities on voters' perceptions of candidates. Finds that political talk-radio exerted the greatest influence on voters' perceptions of Bob Dole and considerable impact on perceptions of Steve Forbes. Finds also that prospective voters' conversations with other people, television news, and candidate…

Presents a content analysis of suicide stories in the Israeli Press (1955-90) and measures of real suicide events to highlight the selective, distorted, and reconstructed nature of reporting suicide. Argues that such reporting may account for at least some of the contradictory findings of studies on the impact of publicized suicide stories on…

Notes that news coverage of warfare poses a problem for political systems with a free press, such as the United States. Reports that the military's controls over newsgathering during the Persian Gulf War set off a controversy still smoldering during the Haiti occupation of 1994. Examines the legal, historical, and technological aspects of the…

Evidence from 34 studies published since a 1983 review of 58 earlier studies underscores knowledge inequalities as an enduring phenomenon and emphasizes that interest in the knowledge gap phenomenon is accelerating. All 10 studies which varied "media publicity" supported the hypothesis. Eleven of 12 studies which varied some aspect of…

Hypertext can be characterized as an electronic system that works by association rather than indexing, and furnishes information in a dynamic, nonsequential manner that does not limit the content by structure or organization. A more technical definition specifies that hypertext is a technique for organizing information in a complex manner that…

A mail survey of 86 daily college newspapers (91% of the population) measured the adoption rate of digital imaging technology for the routine processing of news photographs to establish the stage of adoption and to assess possible effects of the technology on students' perceptions of newsphoto credibility. Results indicated that 63% reported…

Based on models created by social reality researchers, a study used a modification of a Solomon four group design to investigate the influence of symbolic reality (exposure to the film "JFK") on a student audience's subjective reality (knowledge of the assassination of President Kennedy, political mistrust and belief in the existence of…