The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

Describes several ways reading professinals can use the media to increase the public's confidence in the reading program and its support, both financial and moral. (HOD)

The functions, qualifications, and organization of lay members of community college advisory boards are discussed. (GW)

Describes a presentation given by one school system's counseling staff for school board members. The presentation was a participatory one with board members role playing in counseling situations. (HMV)

Public relations in guidance should be an integral part of the schoolwide public relations program. The author offers some tips on how to publicize the guidance department. (Author/HMV)

Typography research can provide the school publication editor with ammunition to help win the battle for the reader's time. (Author)

The term "tuition driven" no longer pertains only to private colleges. As state appropriations to public universities dwindle, more colleges are relying to a greater degree on keeping classes full in order to generate revenue. The fact is, virtually all institutions are essentially tuition driven. Although trustees generally understand what being…

The purpose of this paper is to present the results of a study on public relations activities of practicing school psychologists. School psychologists have been called upon to take responsibility for increasing awareness of the profession and building partnerships with potential consumers. With the Practical Strategies initiative and suggested…

A study explored current issues affecting camps run by nonprofit agencies. A literature review revealed areas of concern related to social trends and management practices. A survey of 85 camping professionals and agency executives involved with nonprofit camps examined organizational mission, strategic management issues, and perceived critical…

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

The International Communication, Part 1 section of the Proceedings contains the following 9 papers: "Chilean Conversations: On-line Forum Participants Discuss the Detention of Augusto Pinochet" (Eliza Tanner); "Media of the World and World of the Media: A Crossnational Study of the Ranking of the 'Top 10 World Events' from 1988 to…

Nonprofit agencies involved in child welfare are increasingly interested in generating publicity for their work and improving their organization's public image. This booklet compiles information, tips, and resources helpful to public relations and communications professionals and agency personnel responsible for handling media relations for child…

An exploratory study examined the effectiveness of a Public Relations Management course offered over a 6-month period in a 3-weekend accelerated curriculum format. The theoretical framework from which the study was designed is derived from Malcolm Knowles' andragogy theory of adult learning. The study investigated how students in the class…

This document consists of 11 consecutive issues of the newsletter "Access," published across a four-year period. "Access" presents information on public policy and research of interest to school-based health programs (SBHC) for children and youth. The major topics covered by the newsletters are as follows: (1) a conference,…

Suggestions for promoting a VOE program within the school include these: bulletin boards and displays, school publications, assemblies, and VOE club activites. Community promotional activities include use of store windows for displays, use of mass media, recognition of local businessmen at the VOE banquet, and programs presented to service clubs.…