To measure Denver viewers' parasocial tendencies (inclinations to establish vicarious relationships) with TV news personalities, a study conducted a telephone survey in the Denver metropolitan area in October and November, 1987. The study examined viewer reactions to four local stations'"news teams" and individual news…

Prior to 1961, the cost and inflexibility of colorcasting commercials and the limited number of color television sets in the United States had deterred advertisers from switching to color commercials. From 1961 to 1967, however, color's popularity grew significantly. It was hypothesized that, because research on television color effectiveness…

This study examined 10 years of prime time programming--from 1972 to 1981--to discover how television has portrayed women who work outside of the home, together with the new technologies of cable and satellite television, their current programming for and about working women, and the possibilities for the future. The programs selected for each…

This annual report for the Corporation for Public Broadcasting (CPB) for fiscal year 1986 also summarizes the CPB's activities over the last 20 years. The front inside cover folds out to three pages and provides a chronology of the important events in CPB history from its inception in 1967 to 1987. A narrative report on the CPB's 20 years of…

A study of the relationships among children's socioeconomic status, television viewing habits, and perception of wealth as portrayed on television. (CH)

A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)

This paper deals with television viewing behavior in blacks. Research on viewing behavior and the effects of this medium on blacks is relatively scant. Some of the questions that precipitated this research are: (1) What are the effects of repeated exposure to violent episodes on blacks' capacities to respond to each others' needs? and (2) What…

Reports a study using Skylab Television Educational Programs in addition to Educational Television Programs and the response elicted from students who watched a simulation of a Skylab produced program. The study indicated that Skylab Television can be a positive educational device. (BR)

The third in a series of reports since 1973, this overview of the growth of public broadcasting includes finance, public radio and television programming, national interconnection and instructional services, audience, and employment. It details the current status and major trends in the respective areas of public broadcasting in order to provide a…

Part of a series of statistical reports on public broadcasting, this publication is based on data provided by public television stations to the Corporation for Public Broadcasting in a survey of public television programming by category. This is the third report in a new series of analyses which are based on the sample of an entire year. A summary…

This collection of studies, conducted in Norway, France, Canada and Yugoslavia, reports on the ideas and images television broadcasters responsible for the production of youth programs have about their audience; how these broadcasters see their own role; aspects of the broadcasting institution; and certain aspects of the values, interests and…

This report presents the activities of the Corporation for Public Broadcasting for 1979. Sections deal with the following topics: telecommunications activities, including public radio, educational television, the program fund unit, educational activities, and the children's program project; planning and research, including communication and…

This study conducted with eleventh graders in the Baltimore City Public Schools was based on a correlational survey which explored the relationship between viewer perceptions of black television characters, race, racial attitudes, and viewing frequency. One questionnaire measured viewing frequency, the viewer's perceptions of eight black and…

DISCUSSIONS HELD AT THE BERLIN CONGRESS ON INSTRUCTIONAL AND EDUCATIONAL TELEVISION (SEPTEMBER 27-29, 1966) ARE BRIEFLY SUMMARIZED. THIS DOCUMENT ALSO LISTS RESEARCH PROJECTS IN INSTRUCTIONAL TELEVISION IN GERMANY, DESCRIBES THE BAVARIAN RADIO INSTRUCTIONAL TELEVISION PROGRAM, SUMMARIZES THE OPINIONS OF THE GERMAN PRESS ON INSTRUCTIONAL…