Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly,…

This paper evaluates the relationship between alumni solicitation and alumni donation within institutions of higher education. The issue of alumni giving is important for universities because the average cost of university tuition has increased dramatically over the past 20 years at an annual growth rate larger than the United States CPI (Harvard…

How have presidential leadership strategy, decision approaches, and institutional culture preferences influenced fund-raising effectiveness at a historically Black college for women? These conceptual dimensions guided a qualitative study that interviewed three recent Spelman College presidents and investigated documentary evidence to develop an…

Governments now expect universities to behave entrepreneurially generating revenues from the commercial exploitation of their intellectual assets ("third stream" income). This study questions whether this is possible for all universities in the UK and for all disciplines, or whether there are differences between institutions, between…

The complexities of developing a business based on a novel product may appear insurmountable. Stereotypical convention suggests that there are two major players: polarized inventors and "greedy" investors. Surely there is a way of aligning the inventor-investor relationship into something positive for both parties? In this paper Francis…

This issue of "The Evaluation Exchange" describes new developments in evaluating advocacy and policy change efforts that attempt to inform or influence public policy at the local, state, or federal levels. Heather B. Weiss introduces the themes in this issue in "From the Director's Desk," examining how evaluation of advocacy…

In Oregon, many schools and school districts are turning to private funding to help sustain and enrich the quality of education in their districts. Their vehicle of choice: the local education foundation (LEF). This report describes the nature of private fund raising for public schools and examines its uses as a partial remedy for budget…

During the 20th century, the involvement of communities in education has deteriorated, and the school and the community have evolved into separate worlds. This chapter describes ways in which a typical high school has increased its interactions with its own community. Those interactions have two dimensions: to bring the community into the school…

This publication presents results of the Voluntary Support of Education Survey (VSE), which is designed to obtain information about the private support of education. Specifically, the survey gathered data about the amounts, sources, donor-specified purposes, and forms of private gifts, grants, and bequests received by educational institutions for…

This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign…

This paper looks at the role of student affairs departments in fund raising, educating current college students about philanthropy, and alumni who were past participants in student affairs activities. The central thesis of the paper is that, because student affairs departments are particularly vulnerable to funding cuts, they should increase their…

This book gathers articles on marketing higher education that first appeared in a newsletter on that topic. Chapter 1, "Marketing and You!" contains two articles on the importance of the person interested in advancing the institution through marketing. The second chapter, "Building Blocks," offers important ideas including a…

This Massachusetts Senate committee study examined public endowment fund development at public institutions of higher education in the state in comparison with institutional development at institutions in other states. The study used data from the Massachusetts Attorney General's Division of Public Charities, from colleges and universities, from…

This guide is designed to help adult educators to get through the grant application process required by the Bureau of Adult and Community Education, Florida Department of Education. It provides information on the four stages of the process: planning the project, writing the proposal, submitting the application package, and receiving notification.…

This paper suggests that, in times of economic crisis, libraries may find support by establishing "Friends of the Library" groups, and reports that, with the assistance of Arizona's Northland Pioneer College's (NPC) Department of Library/Media Technology, several such library groups have been established. The success of the Friends of…