This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

The purposes of this study were to determine the importance business places on effective communication and to see if there is a need for communication courses at the graduate level. The personnel officers of 250 large organizations were surveyed concerning their attitudes about the need for such courses. It was found that communication skills were…

This paper focuses on the environmental influences of change in the communication structure of organizations and argues that structural changes in communication networks are increasingly externally induced. The unit of analysis selected for discussion in this paper is the individual organization. A communication network among organizations is…

This paper contains a discussion of the limitations of research on group processes in complex organizations and the manner in which a procedure for network analysis in on-going systems can reduce problems. The research literature on group uniformity processes and on theoretical models of these processes from an information processing perspective…

Organizational communication, because of its interdisciplinary nature and diversity of interest (sociology, psychology, speech communication, and business administration), requries reading in several different disciplines. Among the available resources listed in this document are six specific books which may prove useful for understanding the…

An experimental seminar in corporate communication at the University of Maryland was designed to (1) develop a set of theoretical concepts useful to the organizational communicator who functions as a mediator between management and labor, (2) utilize a practical methodology for these concepts, and (3) conduct a case study in cooperation with an…

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The model presented describes, in terms of communications networks, a school of architecture working within a university and in contact with the world of practice. For use in solving pedagogical and administrative problems, the model is based on an interactive situation, feeding back from new knowledge to experience and back again. (JT)

Diaries, recordings, and analyses by participants and nonparticipant observers are used in this extensive case study of a developing organization. The study leads to the inference that an important element influencing the organization is female dominance and male response to that dominance. (JMF)

The university grapevine is described as an informal communication system developed out of basic human needs of belonging, influencing, and being accepted by a group. This article discusses when and why it becomes most active in the institution, and how it can be controlled. (LBH)

An interview with the president of the three-year-old Hispanic-American Journalists Association of New York. A summary of the aims and activities of the association and of the strides made in securing the rights of the Spanish-speaking population is given. (Text is in Spanish.) (AMH)

Criticisms of interorganizational relations research (IOR) and theory are discussed, as well as the assertion that use of existing community perspectives would help to eliminate some of the criticisms. A series of propositions regarding conflict and cooperation are developed from an analysis of selected community and IOR literature. Available data…

Presents instructional strategies for developing recruitment, instruction, curriculum, and placement in organizational communication courses. (RL)

Presents the objectives and philosophy, qualities of trainer and trainees, procedures and methodology, and evaluation techniques necessary for an effective writing skills program within a business organization. (RL)

The degree of participation in decision making by direct care staff aides, and its effect on the quality of care for mentally handicapped persons, was assessed among 125 staff of 3 state institutions averaging 1080 patients. (BB)