Develops a theoretic description and definition of, and explores a wholistic approach to, public relations. Provides process models to consider quantitative and qualitative aspects of public relations behavior and permit analysis within and across subsystems or between subsystems and environment. Offers a definition of public relations which…

Synthesizes findings of American and British studies on the influence that government sources, particularly public relations and public information officers, have upon the mass media agenda. Concludes that the difference between the countries in media reception accorded government public information subsidies may be due to differences in the…

Suggests that though counseling process and skills can be adapted to organization development (OD) and some counselors may act as change agents, counseling skills in and of themselves are not sufficient in undertaking comprehensive OD interventions. Proposes theory and practice changes for applying organizational development to counseling and…

Asserts that current business communication theory and practice make new inroads into reader analysis difficult. Discusses four pedagogical problems in reader analysis, including confusion over critical terminology, and poor heuristics for assessing readers. Explores readers' perceptual sets as a way of more accurately modeling the dynamics of the…

In Dallas, a computerized "voice mail" system keeps board members only a telephone call away from the action and allows them to respond to the messages at their own convenience. (TE)

Examines managers' persuasive strategies in their attempts to convince a subordinate to comply with an obligatory work-related task and a nonobligatory work-related task. Indicates that male managers rely more often on punishment-based strategies, while female managers rely more often on altruism- and rationale-based strategies. (JK)

Delineates steps involved in developing a solid public relations image in a community college library. Focuses on planning, logo development, and internal and external systems of communication (e.g., signs, displays, informational materials, and speakers' bureaus). (DMM)

Using the development of Third World countries as a metaphor for individual school development, this article describes a method used for eight years in a British secondary school to support internal school development initiatives. Emphasis is placed on internal communication and collaboration and on obtaining outside support rather than outside…

Employed the sociographic technique with 200 teachers in a public school district to gain an overview of the attitudes and relationships that fall under the label "communications," to isolate strong and weak communication channels and to assess which management styles are working well. (NEC)

Covers instructional rationale, choosing the right case, case study structure, and case method instructional strategies. (PD)

Factors common to the budgeting process in all institutions and influencing the degree and quality of faculty participation are outlined, including governance, budget cycles, levels of review, expenditure plans, sources of revenue, and hidden costs. Suggestions are given for enhancing both the substance and the timing of faculty participation.…

There has been a proliferation of "instant experts" without credentials making pronouncement on scientific issues. As a backlash, many people profess to believing nothing they read or hear. Suggests steps to be taken to reestablish the credibility of scientific conclusions from industry. (CS)

This summary of a study describing the communications of school administrators and teachers and the degree of congruency between principals' and teachers' instructional intentions and students' and teachers' perceptions of classroom events concludes by proposing Rensis Likert's overlapping work groups as a more effective organizational pattern for…

In 20 schools, surveys of teacher perceptions about management styles and student perceptions of teachers reveals a correlation between effective teaching and "consultative-centralized" management. Consequently, 10 "commandments" for good consultative management are provided. (TE)

Part of the American Indian Policy Review Commission's (AIPRC) Bureau of Indian Affairs (BIA) Management Study, this article provides some significant management observations on the content, flow, timeliness and usefulness of management information as it is generated and communicated throughout the Bureau. (NQ)