The history of John H. Finley's presidency of Knox College illustrates one way in which colleges survived in the period when interest in universities was growing. (DE)

Suggests that a marketing approach can be applied to community mental health centers. Marketing is a management orientation of providing services for, not to, patients in a systematic manner, which can help mental health centers improve services, strengthen community image, achieve financial independence and aid in staff recruitment. (Author)

Business educators must communicate to counselors, administrators, and governing boards the activities and accomplishments of their department. They must capitalize on opportunities to carry out professional responsibilities. (JOW)

Being cooperative and reasonably straightforward in helping the media cover school news will help in getting well-informed, balanced coverage. Specific advice is offered, including suggestions on how to be more effective during news conferences and interviews. (MLF)

Understanding of long-term university development and the role of the university in civilization are indispensable for institutional image-building. The cultural gap between the university and its mass-media dominated environment will narrow in the future, and information centers for university news and information are needed. (MSE)

Endowed chairs for excellent teachers in public schools could motivate teachers, increase the prestige of the schools, and provide a public relations angle for both the schools and the businesses or individuals establishing the endowments. (PGD)

Contains suggestions to help vocational teachers develop and implement a placement plan that helps ensure and document their program's success. Suggestions concern the content and use of student files, development of employer files, cross references, various methods of public relations, matching students to jobs, and files on interviews. (CT)

Addresses communication between organizations and publics. Proposes an expanded theory of communication behavior that explains when publics will become active and interpenetrate the organization. Uses this theory in a study to identify publics that arise from corporate public affairs issues and suggests how the corporate communication manager…

Presents guidelines for establishing a public relations program intended to help educational institutions strengthen their position in the public trust. (Author/MLF)

An evaluation of annual budget reports from 63 large U.S. and Canadian school districts identifies ways to improve the reports' public relations effectiveness, notes four basic communications tenets they should follow, and makes six suggestions, including explaining how budget decisions are made, supplying background data, and playing to the…

Carnegie-Mellon University is using word processing in several modes to enhance communication: dedicated word processing system, word processing package on a general-purpose minicomputer, computer mail, text editor, text formatter, spelling checker, and programmable printer. Each mode of word processing is discussed. (Author/MLW)

The experiences of George Washington University Hospital's public relations staff when it handled the crisis of the shooting of President Reagan is described. Security, choice of a spokesperson, relations with the news media, dealing with VIPs, etc., are discussed. (MLW)

Suggests communication techniques to improve counselors' public relations with specific groups. An examination of goals and programs is needed to justify the continuation and expansion of school counseling programs. (JAC)

Defines publicity, advertising, and promotion. Explains the four principles of using media in educational marketing: know the goal of the promotion, the interests and biases of newspapers and radio and television stations, the programs of other local educational services, and the definition of newsworthiness for the various media. (DD)