Among the findings are the following: teacher-parent dispute increase with formalization and training and decline with staff seniority, and interactions increase and disputes decline with organization size. (Author/AM)

Offers an instructional paradigm applicable to any learning situation and considers four instructional strategies specifically appropriate for use in teaching organizational communication. (MH)

Schools can be marked by intense isolation among teachers, between teachers and administrators, and between parents and teachers. This research brief presents information about successful organizations and schools, where everyone understands and agrees on common goals. A clear vision, expressed through specific goals and high expectations, guides…

The Public Relations section of the Proceedings contains the following 13 papers: "Pluralistic Ignorance and Educators in Public Relations: Underestimating Professionalism of Our Educator Peers and of Practitioners in the Field" (Lynne M. Sallot; Glen T. Cameron; Ruth Ann Weaver-Lariscy); "Critical Conflict Issues in Public…

One of the main problems faced by an organizational communication instructor at Southern Methodist University was how to incorporate experiential learning into her survey course without jeopardizing precious class time. After careful consideration, she came up with a course design that she felt would not only provide students with experiential…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. Categories for this 2000 edition correspond to knowledge needed by public relations undergraduate majors, as determined in a study conducted by the 1999 Commission…

Examined culture variables in the negotiation of implicit rules which govern leadership behavior in small groups. American, French, and Arab students (N=42) were assigned identical decision-making tasks. Results showed monocultural groups presented homogeneous rules governing leadership prior to interaction, while intercultural groups presented…

The relationship between linguistic processes, cognitive activities, and social structures is explored by examining the decision-making of committees of educators deciding whether or not to place students in special education programs. Differential treatment of committee members is explained by the authority their reports gain by their language…

The effectiveness of university administrative units are examined in terms of their communication, matches between objectives at different levels, matches between objectives and methods, and approaches to cost-effectiveness. Significant defects were found in relation to each criterion, suggesting that staff selection and training at all levels are…

Examines Burke's "rhetoric of identification" in terms of the individual-organization relationship. Develops a typology of identification strategies and applies them to a critical assessment of corporate house organs. Concludes with an interpretation of the process of identification in contemporary business organizations. (PD)

Suggestions are provided for college development offices interested in linking an office word processing system with the institution's main computer system. These include researching needs, leasing versus purchasing, obtaining equipment, and making the most of the system obtained. (MSE)

By linking office systems technology with data processing operations within colleges, administrative support can be improved in the areas of: office records management, document creation and dissemination, management information, data processing, and office communications. Systems implementation efforts at Penn State are outlined. (Author/MLW)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Reports the findings of a survey mailed to 150 communicators representing professional associations concerning their perceptions of the value of college journalism and communications courses and of studies in general subject groupings. (HOD)

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)