In the twenty-first century, educators will move into the electronic age, where computers, satellites, and television will bombard education with incredible amounts of information to assimilate and store or act upon. Education in the twenty-first century will be mediated through media learning centers that obtain information through a network of…

This article presents positive approaches to advocacy of art programs in the Tempe Union High School District (Arizona) during its development and expansion. Stated is the belief that teachers must take a leadership role in advocacy if students are to benefit from the unique opportunities available only through the arts. (Author/KC)

The author contends that public support will ultimately determine whether the arts will prosper in the public school curricula, and that art teachers who can communicate with fellow teachers, students, parents, and administrators clearly, and can demonstrate exemplary curriculum practices, are the centerpieces of the public relations effort. (KC)

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

Describes steps taken to recruit Blacks to adopt Black children in foster care. Procedures included establishing an advisory committee, educating the public about adoption, and obtaining the involvement and cooperation of local government and community action organizations. (DB)

To gain necessary community support, schools must communicate with and influence all citizens. (JM)

University research magazines provide a vehicle for the understanding and appreciation of university research. Readership includes media representatives, government officials, potential donors, alumni, faculty, high school and junior college science teachers, industry managers, etc. (MLW)

Six U.S. university public affairs departments are compared, and similar institutional responses to the need of relating to specific publics are discovered. Conflict and controversy, the role of the news bureau, staff size and structure, and special features of individual institutions are described. A response to the article is included. (MLW)

Some qualifications to look for when hiring a college publications director include writing and editing abilities, an eye for tastful graphic design, and managerial skills. Suggestions on where to find qualified applicants and how to evaluate candidates are provided along with some award-winning managers' comments on needed qualifications. (MLW)

Austin College's approach to raising large amounts of capital funds with severe limits on number of staff, size of budget, and available time is presented. Some suggestions on locating prospects, cultivating donors, involving the president and trustees and thanking donors are provided. (MLW)

Maintains that educators can inspire confidence and generate enthusiasm for educational improvement and support within the classroom, the community, and the economic arena by adopting and projecting positive attitudes personally and publicly. (JD)

Provides guidelines to involve the entire community in a successful reading fair, based on procedures followed in Newport News, Virginia. (RL)

A University of California, Berkeley, self-study is described that measures the effectiveness of the regular public information activities crucial to the day-to-day communication between a public university and its constituencies. The framework (scope, objectives, deadlines), research, data collection, and a summary of the report's findings are…

A college president describes the qualities that make an effective leader: the abilities to make decisions, take criticism, trust the staff, inspire the confidence of trustees, persuade faculty, provide an example for students, articulate the vision of the institution, and to be human. (Author/MSE)

In order to increase alumni giving and participation at DePaul University, efforts were focused on the law school alumni. With the success of the lawyers gift club, a club for accountants was organized. The success of the gift clubs is described and the effect on the annual fund is discussed. (MLW)