Examines the development of children's ability to differentiate among informational, instructional, and persuasive television messages. Found high comprehension of narrative content even by the youngest children, but correct perception of message intent occurred primarily among older children. (PD)

Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)

Reports a study conducted in Holland that concludes that "All In The Family" isn't likely to have a reinforcement effect on persons high on parental authoritarianism, lifestyle intolerance or ethnocentrism. (MH)

Louisiana Public Broadcasting's (LPB's) Educational Services Directory presents an alphabetical listing of instructional television (ITV) program descriptions, a program schedule, and other educational services information. Sections in this Directory include: ITV Series Descriptions; ITV Broadcast Schedule; Program Content matrix; Going the…

Describes a program for early childhood educators that capitalizes on television technology to help trainees scattered all over the map. (Editor)

Findings from an experiment designed to discover if color could improve learning from television. (Author/HB)

A description of the television studio facilities for the schools in Frankfort, Germany. (HB)

Examines the quality of television programs designed for children and discusses the influences of such programs on youngsters. Reform measures are suggested. (MF)

The two and one half week workshop on television literacy for teachers that is described covered the historical development of television, advertising and the "hidden message," news programing, sociological and psychological perspectives, the development of critical viewing skills, and classroom applications. Course objectives, requirements, and…

Offers six proposals for integrating children's television viewing experiences into educational curriculum, including notions of how educated viewers use medium, how medium functions, television viewing, student influence on way medium is used in society, total community involvement, and qualifications for teachers of television. (EJS)

Examines the relationship between victimization of characters in television drama and susceptibility to the viewers' cultivation of a sense of personal risk in the real world. Found that viewers whose fictional counterparts are more likely to be shown as victims show stronger associations between viewing and perceived vulnerability. (PD)

A comprehensive framework for assigning experimental research in television message design strategies into either production or performer variable categories is developed, research related to each category is reviewed, and suggestions are made for the conception and reporting of continued research. Seventy-nine references are listed. (Author/CHC)

Based on a review of television's influence on social reality beliefs, a model is proposed to examine how individuals use television to construct such beliefs. Evidence suggests that television has some influence on attitudes related to violence, sex, old age, and family values and structure. Twenty-two references are cited. (Author/MER)

Presents a content analysis of the prosocial and aggressive content of a sample of child-oriented television commercials and compares the results with a similarly conducted study of child-oriented television programs. (JVP)