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Nelson, Suzanne – CASE Currents, 1980
Preparations for the visit of Pope John Paul II to Catholic University are outlined, and advice is given for planning for similar large events: realistic goal-setting, surveying resources, offering information and assistance to reporters, designing a press kit ensemble, and advance planning for follow-up activities. (MSE)
Descriptors: Church Related Colleges, College Administration, Cultural Activities, Higher Education
Critz, Doris – CASE Currents, 1980
It is proposed that as the proportion of women in the labor force grows, women will be better donors to colleges and universities; at the same time, women volunteers can be an important asset to fund-raising activities. Tips for fund raising by and from women are given. (MSE)
Descriptors: Alumni, Employed Women, Females, Fund Raising
CASE Currents, 1980
Ideas for alumni magazine articles and features are drawn from a variety of sources. Ideas include: scholarships and donor profiles; profiling administrators as "teams"; update on campus neighborhood changes; interviewing campus specialists for practical information; alumni retrospectives; student and alumni perspectives on current…
Descriptors: Alumni, Creativity, Editing, Fund Raising
Walton, Loy; Howard, Polli – VocEd, 1980
Future Homemakers of America members are telling the public about the role of vocational education in their lives. They are involved in a national campaign to inform others of the benefits of vocational education organizations. (JOW)
Descriptors: Peer Influence, Public Relations, Publicity, School Community Relationship
Duea, Jerry – Phi Delta Kappan, 1981
Examines how college presidents spend their time and the stress associated with their duties. (Author)
Descriptors: Administrator Role, Budgeting, College Administration, College Presidents
Lipow, Anne Grodzins – Library Journal, 1981
Describes the strategies used by the Catalog Instruction Group at the university library which, in less than two months, managed to reverse negative staff attitudes and reach large numbers of library users with information about the combined card and microfiche catalog system. (RAA)
Descriptors: Card Catalogs, College Libraries, Higher Education, Library Catalogs
Maddalena, Lucille A. – New Directions for Institutional Advancement, 1980
Volunteer management is seen as the result of communications and training. The elements of successful volunteer involvement are examined. Techniques for volunteer development available to members of institutions of higher education are identified. Professional staff must know how to work with volunteers and how to locate new volunteers.…
Descriptors: Communication (Thought Transfer), Higher Education, Individual Development, Nonprofit Organizations
Peer reviewedZoglin, Mary Lou; Luskin, Bernard J. – Community and Junior College Journal, 1981
Describes the origination, goals, funding proposal, and implementation of "Project People," a public relations effort conducted by the California Community and Junior College Association. Reveals how the project strengthened the colleges' position through more knowledgeable staff, heightened awareness of college needs within state and…
Descriptors: College Role, Community Colleges, Government School Relationship, Leadership
Peer reviewedFriedman, Sharon M. – Journal of Communication, 1981
Discusses media coverage of the Three Mile Island nuclear power plant before and during the disaster. Concludes that there was a communication breakdown prior to the accident. Outlines the causes and offers suggestions for avoiding similar breakdowns in the future. (JMF)
Descriptors: Current Events, Engineers, Mass Media, News Reporting
Peer reviewedKillian, Joyce E. – English Journal, 1981
Offers five ways to maintain communication lines between parents and English teachers. (RL)
Descriptors: Parent Participation, Parent School Relationship, Parent Teacher Conferences, Parent Teacher Cooperation
Peer reviewedAuten, Anne – English Journal, 1981
Uses information from the ERIC system to show educators how to promote a positive public image. (RL)
Descriptors: Attitude Change, Change Strategies, Elementary Secondary Education, Parent School Relationship
Clarke, Lynn B. – CASE Currents, 1981
The activities of a University of Miami lobbying team at the state legislature's annual 60-day session are described. Each of the three team members has specific area and bill responsibilities, but their coordination and teamwork are seen as essential to success in promoting the university's interests. (MSE)
Descriptors: College Administration, Fund Raising, Government School Relationship, Higher Education
Faine, Robert C.; And Others – Health Education (Washington D.C.), 1978
Washington state's experience with defeating an initiative that would have made fluoridation of water illegal is described. (JMF)
Descriptors: Dental Health, Health Education, Political Influences, Political Issues
Schweiger, Paul – Scholastic Editor, 1979
Outlines a four-phase approach that a yearbook business staff can use to interest the student body in buying copies of the yearbook. (Second of a four-part article.) (GT)
Descriptors: Communication (Thought Transfer), High Schools, Public Relations, Publicize
Peer reviewedMaxwell, John C. – English Journal, 1979
Describes a program designed to improve and expand communication between the National Council of Teachers of English and English language arts educators, other professional associations, the public at large, and the legislative and executive branches of federal and state governments. (DD)
Descriptors: Elementary Secondary Education, English Instruction, Federal Government, Higher Education


