Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, education for journalism, international, management, public relations, and visual communications. (GT)

Recounts how the school district alienated the voters and how it won them back. (IRT)

Large numbers of people--parents, politicians and journalists--are in a negative, highly critical mood toward the schools. Public confidence in the educational system has never been lower. Suggests developing more effective public information programs with one of the top priorities being a concerted effort to report education's numerous success…

Determines what interns do; whether intern tasks reflect training components; and how an internship experience compares with a classroom experience. Surveys student interns. Finds three patterns emerging: students refer to "self development"; training is seen in specific acts (press releases, newsletters); and students in public relations programs…

A survey of 180 small businesses in the London, Ontario (Canada) area examined the role of the library in providing information. Found that small businesses mainly obtained information through informal sources: customers; suppliers; and friends, associates, and relatives. Concludes that public libraries should network and promote an image of the…

Discusses the importance of communicating the positive events in gifted programs to garner community support and involvement. Presents recommendations for relating program events to the community through newspapers, television, and radio sources. Describes the strategies to use in dealing with these different media outlets. (CR)

Although many older women in the United States control significant wealth, they often have little experience in financial and philanthropic decision making, having deferred to spouses in those areas. Increasingly, colleges are having special events to attract women donors but find they must provide substantial decision-making support, including…

Discusses the danger in producing showy events that appeal to the media and get positive attention and budgetary support for gifted programs, rather than focusing on the substance of those programs. Questions that professionals and parents should consider before embarking on a project or competition are provided. (CR)

Neither the typical academic nor the average journalist understands well what the other does. There has been a major shift in the way the American press treats education, and education leaders and scholars must learn to deal with the media differently. This requires openness, responsiveness, and competence in the college public affairs office.…

Although rising costs of higher education have made most college and university leaders defensive, educators should gather more facts to inform policymakers and the public of the advantages offered by the U.S. higher education system. Highly productive in economic and social terms, it has breadth and depth, and its contribution to economic growth…

Traditional ethics holds that one isn't obligated to tell everything one knows at all times. Ethicist Sissela Bok distinguishes the ethical requirement to communicate truthfully from a demand to communicate the truth. When communicating to a particular public, school administrators have an ethical obligation to provide substantially complete and…

New research from the National Center for Postsecondary Improvement provides a tool that colleges and universities can use to describe the higher education market, find their places within it, and identify what they need to do in the future. The market analysis and segmentation tool is outlined, and a worksheet for institutional planning is…

Five veteran college alumni directors share strategies for creating an effective association: deciding what program aspects must be measured; assessing the program realistically; listening to customers; stretching program resources to hold down cost and work more efficiently; and remembering the value of the human touch in program design and…

Discusses Internet access and monitoring in light of H. G. Wells' idea of a world brain or encyclopedia, or mind of the species. Topics include the evolution and effects of Internet access, including employee productivity, network bandwidth, and legal liabilities or negative publicity; and Internet usage and security policy. (LRW)

An interview with professor and journalist Jerry Footlick focuses on his recent book, "Truth and Consequences: How Colleges and Universities Respond to Public Crises," which presents case studies of how institutions deal with scandal, lawsuits, or other crises, focusing on media relations and the role of university public affairs staff. (MDM)