Considers how, for many years now, courses in public relations, advertising, and communication management at universities throughout Europe have been attracting more students than ever. Notes a survey among Dutch companies found that communications activities in the Netherlands are indeed coordinated in a single department that generally has a…

It is important for college presidents, through public relations staff, to know what constituent groups are thinking, anticipate issues before they become problems, and predict reactions to decisions. Strategies for access to the president include learning his style, keeping a formalized meeting schedule, networking, and volunteering him for…

University public relations directors are offered guidelines for conducting an economic impact study to evaluate the institution's worth to the community. Discussed are positive and negative aspects of such studies, the selection of a formal or informal research approach, testing study validity, and disseminating the information. (DB)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

It is essential for a campus to designate a representative to develop a program for both disseminating information to legislators and cultivating good relations with state governments. This person should know area legislators and should work with them to prepare annual programs of activities for members of the general assembly. (MLW)

The purposes for publishing a factbook at the University of California, Santa Cruz, are reviewed and then used as a context to illustrate why this evolution took place and what was learned from the experience. Fact sheets, an on-line electronic factbook, and electronic databases are now being used. (MLW)

Offers guidelines for planning fund raising events for small public libraries, with examples of activities that have been used successfully. Areas discussed include involving librarians and trustees as fund raisers; group discussion activities to encourage brainstorming; developing strategies based on community resources; and capital fund drive…

Asks whether public relations can best be taught in the context of a traditional communication curriculum or in a business school setting. (MS)

Asks public relations educators what they think about core classes required for students in their field. Finds they generally support the idea that their students should take core mass communications courses, even if such core courses are developed from a traditional journalism/news-editorial standpoint. (MS)

Examines whether Roosevelt's condemnation of electric utility public relations represented a fair interpretation of the Federal Trade Commission investigation into the issue as authorized by Senate Resolution 83 in February, 1928. Concludes that the condemnation was campaign rhetoric, but constituted a successful public relations campaign for the…

Advice for alumni program directors to increase productivity and counter negative images includes developing a long-range plan for budget-building, being flexible enough to seize opportunities, building a base of support within the institution, cultivating support among senior administrators, building on successes and expecting excellence, and…

By working with the media, educators can turn adverse situations to their advantage and create better school-media-community relations. Nine basic rules of thumb are presented for dealing with the media, and advice is provided for keeping the media informed and for crisis management. (Author/TE)

In the push for excellence in education, administrators may forget that dissatisfied teachers may weaken the educational program. Basic public relations principles and techniques can help administrators meet teachers' needs. (Author/TE)

Campus and alumni publications editors from a variety of colleges and universities offer suggestions for coping with issues of editorial control and conflict with administrators and readers, based on personal experiences. Trends in reader attitudes and administrative constraints are examined. Recommendations include editorial advisory boards,…

An effective camp marketing strategy should address both parents' and children's concerns that influence decisions about camp. Includes strategies for developing a targeted message through print media or video that addresses these concerns and persuades families to choose camp. Stresses the importance of following up with parents and children. (LP)