The results of research conducted by the 1977 Task Force on Minorities in Public Broadcasting are reported in this document. The task force, consisting of a group of 28 individuals of various ethnic backgrounds, was assembled by the Corporation for Public Broadcasting to determine the success of public broadcasting in meeting the informational and…

The problems of relating research to practice are discussed in the context of what, why, and how. The what of recent research is illustrated by examples which suggest that media-related research is becoming more rigorous, analytical, and theoretical, and thus more reliable and generally applicable. The why is briefly argued with reference to the…

Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…

The international research project, "Transnational Communication," has concentrated mainly on the role and impact of transnational corporations in international communications, and the effects of creating a new international information order; this report presents papers summarizing three particular aspects of the world information order that were…

This report reviews the literature on instructional graphics and implications of the findings in terms of graphic displays for computer assisted instruction. It was concluded that assumptions about the inherent value of graphics for instructional purposes are unsubstantiated by empirical evidence, and the conditions under which the use of graphics…

A review of the first 23 volumes of "AV Communication Review" identified 68 theoretical and experimental articles on the effects of media on student learning attitudes. Examination of these articles revealed that (1) researchers do not routinely evaluate the impact of mediated instruction on learner affect toward either the medium or the…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

TO ELIMINATE THE PROBLEMS ARISING FROM THE ACQUISITION OF INAPPROPRIATE MEDIA MATERIALS AND EQUIPMENT, AN INSTRUCTIONAL SYSTEMS UNIT WAS DESIGNED, TESTED AND EVALUATED AT OHIO STATE UNIVERSITY SCHOOL OF EDUCATION. THE SYSTEM, DEVISED WITH THE AID OF A REVIEW OF THE APPROPRIATE LITERATURE, CONSISTS OF FIVE PHASES--(1) IDENTIFYING THE PROBLEM AND…

PROCEDURES WERE DEVELOPED TO MEASURE LONGITUDINAL CHANGES IN ATTITUDES TOWARD FORMAL LEARNING EXPERIENCES INVOLVING VARIOUS INSTRUCTIONAL MEDIA. THE ATTITUDES INVESTIGATED WERE--(1) ATTITUDE TOWARD METHODS OF INSTRUCTION EMPLOYED IN THE LEARNING SITUATION, (2) ATTITUDE TOWARD EXPECTATION FULFILLMENT, (3) ATTITUDE TOWARD SUBJECT MATTER CONTENT…

THREE DIFFERENT METHODS OF TEACHING DESCRIPTIVE GEOMETRY WERE EVALUATED. AN ANALYSIS WAS MADE OF (1) THE ACHIEVEMENT OF 176 STUDENTS TAUGHT BY THE MULTIVIEW PROJECTION METHOD, (2) 172 STUDENTS TAUGHT BY THE PICTURE METHOD PLUS MULTIVIEW PROJECTION, AND (3) 188 STUDENTS TAUGHT BY THE FIRST TWO METHODS AND ANIMATED FILMS. THE BASES FOR ANALYSIS WERE…

To analyze the patterns of newspaper news sources in a developing nation and the geographic focus of news and news subject matter categories, an analysis was conducted of the English-language "Egyptian Gazette," the official organ of the Arab Socialist Union. Primary data for the study were the front pages selected at random from the…

The possibility that the benefits sought by radio listeners could be used to further define demographically homogeneous audiences for marketing purposes was investigated by surveying a segment of college undergraduate listeners. Twenty-five interviews were conducted to determine where, why, what time of day, and to what station an individual…

Each of the three studies in this report explores in some detail a category of news that traditionally has been regarded as monolithic--business, sports, and foreign news. Highlights of the three studies are as follows: (1) A public opinion poll showed that people were more interested in stories about local business and industry than in national…

This report describes an exploratory study of Telelink, a social application of telephone conferencing which is providing group communication among housebound veterans and war widows in Melbourne, Australia. The study is based on interviews with present Telelink participants and with social workers who might use the service in the future. Included…

Data were collected from 93 journalism students before and after the 1978 Ohio gubernatorial election to determine how selectivity in exposure to information was influenced by information utility, fatalism (locus of control), past history of reinforcement, and political party identification. Results showed that past history of reinforcement and…