This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

The study assessed the effects of near-verbatim captioning versus edited captioning on a comprehension task performed by 15 children, ages 7-11 years, who were deaf or hard of hearing. The children's animated television series "Arthur" was chosen as the content for the study. The researchers began the data collection procedure by asking…

Outreach efforts by faculty members are oftentimes limited in scope due to hectic schedules. We developed a program to enhance science literacy in elementary school children that allows experts to reach a tremendous audience while minimizing their time commitment. The foundation of the program is a television series entitled "Desert Survivors."…

This booklet is intended as a reference on the application of the technology of communication systems to distance education. An introductory section addresses the nature of the interaction imposed by use of various technologies. The next section overviews current telecommunications applications based on these major technologies: radio, television…

This report summarizes the activities of a two-year project to develop curriculum materials to encourage and enable students in grades K through 5 to learn critical television viewing skills, and to use these skills to become evaluative consumers of television. A review of the project provides background information; describes the specific…

To compare American and English audience attitudes after viewing the television production of "Roots," a study was devised whereby sample groups from both countries were surveyed regarding their perceptions of program content and its historical accuracy, their judgments regarding the show's portrayal of slavery, and their personal racial…

The use of television in California for educational purposes, particularly for classroom instruction, has grown rapidly in the 14 years since the first successful ETV station (KQED, San Francisco) began broadcasting. Both state and federal legislation have provided impetus for instructional television, which now reaches more than a third of…

The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…

The Georgia Television Evaluation Project was designed to provide: a model to evaluate the production and effectiveness of an ETV series, a model for the development of instruments and data-gathering procedures, statistical designs for analyzing and interpreting data, a field test of all prototype instruments and data-gathering procedures, a model…

The four chapters of Volume II contain summaries of the research studies conducted during the development of the Georgia Educational Television Evaluation Model. They are: Instructional television questionnaires, evaluation of communiques and teacher aids--"Wonderful You," evaluation of communique and teacher aids--"Patterns," and summary of…

The critical viewing curriculum employed in this study helped young children improve their understanding of important dimensions of television commercials. Each of the three instructional approaches (lecture, audiovisual discussion, and role playing) was successful in raising awareness and skepticism about commercials, but the role playing method…

Examines the use of television equipment in schools that subscribe to Channel One based on a survey of secondary schools in the Midwest. Highlights include viewing Classroom Channel programming; viewing or taping programs on other cable television channels; use for local school activities, including student productions; and evaluation of Channel…

Discusses cable television subscribers' perceptions and consumption patterns of television news and describes a survey that compared broadcast and cable television news viewing habits. Media dependency and media consumption are considered, attitudes toward news sources and the perceived monetary value of the Cable News Network (CNN) are studied,…

This guide is aimed at those who wish to teach with interactive television, defined as a two-way interactive audio and video channel for use by local schools. The text is designed to help instructors understand how to use the medium for distance education. The document examines how television works in both the audio and video components, and hints…

Presents evidence supporting the position that television viewing can have harmful effects on children. (IRT)