Professionals spend thousands in design, production, and distribution of marketing brochures for tourist information centers, yet have no proof that the brochures work. Explains how to market heritage attractions by better understanding the intended visitors. Includes questions for identifying markets, ways to generate new market groups, trends in…

Social class remains one of the chief prisms through which reality is interpreted. It is vital for a student to understand how this prism influences their internal representations of themselves and others. In this activity, social class is viewed as a social construction of perceived financial and/or economic status developed through societal…

The cases contained within organizational communication texts are generally two to three pages, often followed by questions. These case studies are certainly useful. They generally describe events in the present, provide some type of organizational context, include first-hand data, include a record of what people say and think, develop a…

This research extended earlier public goods research on individual incentives to use an organizational information commons that was based in Marwell and Oliver's (1993) collective action model. A revised theoretical model that incorporated team-level social influence and technology-specific competence was proposed. The model was tested using…

Today's workforce comprises distinct generational cohorts-Veterans, Baby Boomers, Gen-Xers, and Millennials. "Generations at School" provides educators with the knowledge and tools to create and sustain true collaboration, teamwork, and consensus. Suzette Lovely and Austin G. Buffum introduce the traits and tipping points of these diverse age…

This study examined the perceptions of teachers on the effectiveness of organizational communication in their schools and whether the perceptions differed between teachers in primary and junior high schools as a function of gender, age, marital status, seniority, and rank. Data were collected from a sample of 334 teachers in 63 schools, working in…

In developing a vision of schools capable of responding effectively to their challenges to change, futurists and reformers must solve two closely linked problems inherent in their positions. One problem is the risky business of predicting the future social and economic consequences of present trends; the other is the improbability of accurately…

On average, leaders are engaged in one form or another of communication for about 70 percent of their waking moments. This digest provides suggestions for school leaders who want to increase the effectiveness of those interactions. A first step is to recognize that listening is the skill most essential to effective communication. Other skills of…

This monograph offers information on basic procedures concerning disciplinary action in a continuous quality improvement setting at an institution of higher education. In particular it describes progressive discipline, the application of positive discipline in a series of steps that gradually increase in severity as an employee progresses through…

Making an association of Directors of Religious Education (DREs) involves complex decisions that lead to complex actions. This guidebook describes a process for building lasting associations, the goal of which is to organize people around a common purpose. Following the introduction, chapters 2 through 5 outline stages of the process: identify…

This paper investigates the multicultural demands of health care delivery by examining the role of organizational communication in promoting effective multicultural relations in modern health care systems. The paper describes the multicultural make-up of modern health care systems--noting, for example that providers from different professional…

Research has shown that among the obstacles to success in implementing shared decision making is finding ways to negotiate the inherent power differentials and traditional role expectations among the various stakeholders. This paper describes the methods developed by district-level planning teams to "even the playing field" and to promote…

This guide to producing a readable, appealing, and interesting school newsletter is intended for teachers, administrators, and secretaries who might be intimidated and overwhelmed by the task of newsletter production. The guide will help school professionals write, design, and produce a school newsletter that will reach today's busy and…

Total Quality Management (TQM) is being adopted by many governmental entities, including public school districts. A basic tenet of quality improvement is that the customer, not the organization, defines quality. Other tenets are that the organization must satisfy the customer in order to best the competition; and that the organization must change…

Focusing on the similarities and differences in men's and women's verbal and nonverbal communication behavior, this 33-item annotated bibliography presents a sample of articles appearing in speech communication publications on the subject. Categories of the annotated bibliography are books, sexism and sexual harassment in academia, theoretic…