An informal survey of 27 Kansas public and private 4-year institutions of higher education revealed most did not have aid information packets designed for marketing; the quality of materials and response time was unrelated to institution size; many did not respond satisfactorily; and financial aid offices did not take a team approach in…

Argues for the importance of weaving disability issues into all the courses in a journalism curriculum. Discusses ways to do so in classes on the news editorial, on public relations and advertising, and on mass media history, policy, and ethics. (SR)

Finds that most students spend 10% or less of their MBA education on communication topics. Argues that, although there has been an increase in communication offerings, MBA programs are remiss in reshaping curricula to conform to the new skills required of business managers and leaders. Offers suggestions for public relations faculty involvement in…

Americans understand little about college costs, in part because mass media report the issue inadequately. If colleges want their stories told better, they must be more open with information, even answering uncomfortable questions or explaining embarrassing facts. If journalists see that institutions are making efforts to control costs and relieve…

Discusses the active advocacy role of teachers of gifted children. Describes basic principles of advocacy, the importance of effective communication and transactional communication, the need to focus on single issues and keep the message simple, letter-writing and phone calls, and dealing with the media. (CR)

Discusses strategies for success used by the seven libraries that have won the Library of the Year award sponsored by Library Journal and The Gale Group (formerly Gale Research Inc.). Highlights include self-promotion; recognition for innovative planning and programs; fundraising benefits of winning; public-relations benefits; community benefits;…

Proposes, in general terms, three interrelated actions to begin to address the problems facing higher education English departments: (1) an enhanced public relations campaign for higher education; (2) greater collaboration with secondary schools and community colleges; and (3) an elevation of self-image and healing of the internecine stresses…

The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

Finds that a majority of advertising and public-relations interns found their internships successful. Indicates that successful internships depend on predictors given the least attention by school programs: quality of supervision was the most important single predictor variable, followed in importance by organizational practices/policies, positive…

Prevention/intervention approaches such as violence-prevention curricula and conflict resolution are insufficient security measures. Three reasons for conducting school-security assessments are to prevent violence or prepare to manage it effectively, reduce risks and liability, and improve public relations by communicating commitment to school…

Public confidence figured significantly in the Rockwood (Missouri) School District's improvement efforts. Rockwood's public-engagement strategy is based partly on meeting people where they live and work and partly on Spotlight Productions, a conceptual visual and performing arts/community-education center that allows observation of school programs…

Explores assumptions underlying Malaysia's and the United States' public-relations practice. Finds many assumptions guiding Western theories and practices are not applicable to other countries. Examines the assumption that the practice of public relations targets a variety of key organizational publics. Advances international public-relations…

Although nearly all the world's cultures value philanthropy, few have a recent history of giving to education. If colleges and universities make the effort to motivate their international constituents today, these alumni, families, and friends can have a significant impact on the institution's future. The first step is for institutions to examine…

A veteran newspaper editor speaks unashamedly in support of public schools, dispelling myths about teacher workload, student performance, vouchers and charter schools as reform models, outdated school boards, and overpaid administrators. Schools should revamp their public relations by publishing positive items in newsletters and creating speaker's…

Outlines four ways the basic writing enterprise has failed: by giving insufficient attention to public relations; by allowing itself to be co-opted by traditional academic politics; by not unraveling the confusion of legitimate differences of dialect with "bad grammar"; and by not taking a more critical and enterprising approach to research. (SR)