This paper summarizes a series of studies undertaken by the United States Information Agency Service between 1970 and 1972 in Bolivia, Great Britain, Argentina, and Lebanon. The purpose of the research was to develop new techniques for analyzing the audiences of USIA periodicals. Survey respondents--all members of USIA priority audience…

The results presented in this article are but a portion of the information gathered in a larger survey examining the relative roles of "selective exposure" to and "selective retention" of political advertising during the 1972 presidential election. Random samples in two metropolitan areas in different regions of the country (Atlanta, Ga., n=281;…

There is a conflict between the traditional concept of journalism education--characterized by devotion to the five "w's," the inverted pyramid news story form, the style book, and copy reading symbols--and a newly emerging, philosophy of communicologist-dominated journalism schools--characterized by increasing specialization in space exploration,…

The five papers which comprise this volume share a common interest in the relationship of the problems of instructional technology to the insights of the behavioral sciences. The first chapter is concerned with the applications of present knowledge and empirical methodology to the solution of particular behavioral problems, an activity that…

Presented is an analysis of science instructional techniques using different media (printed material and/or audio tapes) in learning and testing modes. Three hypothetical concepts in biology and a retention test for each were developed. Three hundred fifty tenth-grade biology students were randomly assigned to nine subgroups which were…

The United Nations Educational, Scientific and Cultural Organization (UNESCO) sponsored a symposium on the impact of the representation of violence in the mass media on youth and adults. The symposium participants agreed on a working definition of violence as "the use of means of action which are harmful to the physical, psychic, or moral…

This is the third in a series of reports of a four-year research and development project of the Department of Education at the University College of Swansea, Wales. The aims of the project are: (1) to provide techniques which identify children in need of compensatory education at an early age; (2) to study longitudinally infant school children in…

It is difficult to obtain reliable data on the nature of the audience for international broadcast programs in Asia (e.g., those beamed by the Voice of America or Radio Japan). However, analysis of listener mail and some survey research have provided a fairly clear profile of the audience: young (ages 15-34), well educated, urban, male (but with a…

Nippon Hoso Kyokai (NHK, Japan Broadcasting Corporation) is a viewer-supported public broadcasting corporation which currently includes five domestic broadcasting networks consisting of two radio, one FM, and two television networks. Over these networks NHK presents a total of 91.5 hours of broadcasting a day. This pamphlet outlines the aims of…

This paper argues that informal, intuitive, and unsystematic methods of operation are no longer adequate for the practitioners of mass communication. It presents a brief summary of the historical development of mass communication, followed by a general summary of mass communication research, relating mass communication to interpersonal…

An experiment was conducted to determine the influence of three variables on the perception of the psychophysical phenomenon of flicker in wide angle cathode ray tube (CRT) displays. The three independent variables treated in the experiment were: 3, 6, and 9 foot-lambers (FL) illumination levels; four images, three static and one dynamic; and 26…

A 4-DAY CONFERENCE WAS HELD FOR CERTAIN CREATIVITY RESEARCHERS, AUDIOVISUAL FIELD PROFESSIONALS, AND EDUCATORS TO DISCUSS PROBLEMS IN THE DISSEMINATION OF CREATIVITY FINDINGS THROUGH THE AUDIOVISUAL MEDIUM FOR CLASSROOM USE. THE FIRST 3 DAYS OF THE CONFERENCE WERE GIVEN OVER TO 12 PROGRESS REPORTS AND DISCUSSION OF RESEARCH WORK BEING CONDUCTED BY…

An evaluation was made of an educational television series called "Infinity Factory." The series was designed to teach elementary school children various math skills useful in everyday life. This volume consists of the appendixes to the evaluation report. It includes abstracts of the analysis of the first eight shows, pretest/posttest…

This listing of sources pertaining to various aspects of visual communication and their instructional implications contains dissertations, journal articles, books, papers and projects. Eighty-two entries through 1972 are organized in seven sections: (1) the process of communication, (2) research design, (3) screen education/ visual literacy:…

The Alternatives Project, a 60-week, mass media, mental health education project, had as its goals community education and increased public awareness of mental health facilities in the community. Sponsored by the River Region Mental Health/Mental Retardation Board in Louisville, Kentucky, the program made use of creatively produced, coordinated…