Concludes that researchers cannot predict subjects' reactions to television programs from a knowledge of their viewing orientations. (FL)

Reviews literature on pronutrition messages in children's commercials and describes a study involving children ages 3 to 14 to test the effectiveness of incorporating health information disclosures into actual television commercials for highly sugared cereal and candy products. Results indicate most children were able to recall and make sense of…

Analyzes the transfer of "Sesame Street" to Brazil and Mexico. Explains how the short-run success and long-run failure of the transfer can be found in the nature of the supplier-receiver relationships and in the emphasis on product transfer rather than process modification and adjustment. (PD)

Discusses a study designed to determine the effects of viewed bigotry on black and white audiences. Concludes that neither the extent nor frequency of watching "All In The Family" is strongly related to racial attitudes of either blacks or whites. (MH)

This is the eighteenth in a series on the use of instructional technology at 24 colleges and universities. Florida Atlantic University was one of the first in the nation planned around the use of instructional media, and as such, it had to proceed while learning from its own trials and errors. Specific difficulties are described. (Editor/LBH)

Currently all non-exempt television shows are given one of six "age-based" ratings, such as TV-14. The industry also agreed to add "content descriptors" to the age-based ratings in certain instances, letting parents know when some programs contain particular types of content such as violence, sex, or adult language. The ratings…

Article reviews some of the major developments in communications law in the United States in the past year (1972). Significant events are covered in the areas of cable television, television programming and domestic satelites. (Author)

Outlines research into teenage viewing preferences which was undertaken prior to production of a television series for CITY-TV, Toronto. The series is designed to attract as large a teenage audience as possible, and to promote "socially responsible" attitudes. The resulting effects on instructional television programing design are…

Discusses research focused on characteristics of children's TV commercials, the relationship between commercials and children's learning and reasoning, and effects of commercials on children's language, attitudes, and beliefs. (Author/RH)

Reasons for the low use of instructional television in classrooms are reviewed, and results from recent studies of the use of educational television are presented. It is noted the advancement of the video disk offers new horizons to use and that many of the obstacles can be solved by teachers. (MP)

Explores the possible use of simultaneous multi-channel still picture television broadcasting to improve foreign language listening comprehension. Current application of such a system in Japan is described and additional uses for multi-channel programing are presented. (RAO)

Describes a project at Oral Roberts University that is designed to give students a basic level of broadcasting skill through participation in the production of a half-hour cable network program. (RL)

Reports results of a survey in which 200 teenaged girls indicated which television woman was like them, which one they would like to be like, which would be the best friend and the best mother, which women exhibited the most control over their situations, and which female television star most resembled the "typical American female." (GT)

Reviews studies of the relationship between television viewing and children's interest and achievement in reading; points out that the relationship is complex and that further research studies using more sophisticated measures of viewing and reading behavior need to be conducted before conclusions are made. (ET)