Contends that the effect of television can best be understood as part of the overall attempts by social scientists to understand the effects of the mass media. Argues that symbolic interactionism is the most viable theory for bringing together the pure and the applied aspects of this issue. (LLL)

Discovers that the American newspaper photographer is likely to be young, college-educated, White, male, Protestant, and slightly liberal in politics. (FL)

Concludes that brand names that begin with plosives are more frequently recalled and recognized than are those that do not begin with plosives. (FL)

Finds that overall, American newspaper front pages are more graphically pleasing today than ever before and that the revolution in design that began 20 years ago is continuing. (FL)

Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)

Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)

Reports that scientists prefer direct contact with journalists and believe that public information officers play a minor role in disseminating research findings. (FL)

Reports that residents of a midwestern community perceived local newspapers to be fairer than newspapers in general but that their attitudes were affected by structural factors. (FL)

Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)

This replication of a 1968 study confirms that there are uniform patterns of campaign coverage practiced by daily newspapers, regardless of partisan orientation or other differences among the papers or their audiences. (Author/RB)

Presents a study of the amount of air-time black-oriented radio stations devote to news and public service broadcasting. (TO)

Reports a study considering the degree of liberality in Heywood Broun's writings before and after his involvement in the Sacco-Vanzetti case. (TO)