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Download full textCraig, David; And Others – 1995
A study used Q-methodology to examine attitudes of 42 journalism students and educators at a midwestern university toward new media technology. Subjects read a sample of opinion statements and placed them along an 11-point scale. Four factors were identified: "Champions of Change"; "Pessimistic Prophets"; "Laid-Back…
Descriptors: Attitude Measures, Futures (of Society), Higher Education, Journalism
Hughes, Michael F. – 1994
A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…
Descriptors: Audience Awareness, Catholic Schools, Educational Research, Elementary Secondary Education
Hallahan, Kirk – 1994
An exploratory survey (part of a larger study) examined the relative effectiveness of news versus advertising as sources of product information. Subjects, 140 undergraduate students enrolled in an introductory public speaking course or a course in visual communication, completed a 5-page media interest survey. Results indicated that news rates…
Descriptors: Advertising, Comparative Analysis, Higher Education, Information Sources
Kiernan, Vincent – 1996
In a secondary analysis of the 1992 National Science Foundation Survey of Public Understanding of Science and Technology, high levels of exposure to television news are associated with lower levels of knowledge of basic scientific facts. Data were gathered through a telephone survey of a national probability sample of the United States population,…
Descriptors: Audience Response, Mass Media Effects, Mass Media Role, Media Research
PDF pending restorationAssociation for Education in Journalism and Mass Communication. – 1995
The Communication Theory and Methodology section of the proceedings contains the following 18 papers: "The Continuing Question of Motivation in the Knowledge Gap Hypothesis" (Tom Weir); "Memory Decay and the Agenda-Setting Effect: An Examination of Three News Media" (Wayne Wanta and Melissa J. Roy); "Open, Closed, or Both:…
Descriptors: Agenda Setting, Communication Research, Family Communication, Headlines
Association for Education in Journalism and Mass Communication. – 1995
The International Communication section of the proceedings contains the following nine papers: "Mobile Satellite Communications--From Obscurity to Overkill" (Patricia T. Whalen); "Does Television Cultivate the Image of America in Japan?" (Shinichi Saito); "Linking International News to U.S. Interests: A Content…
Descriptors: Foreign Countries, Freedom of Information, Imperialism, Internet
Lin, Yang – 1996
A study quantitatively reviewed empirical studies of negative political advertising using a method that combined citation analysis and content analysis. The citation analysis examined each individual cited work in 20 selected studies with respect to its citation information, and the content analysis investigated the 20 selected studies (citing…
Descriptors: Advertising, Citation Analysis, Content Analysis, Higher Education
Kamalipour, Yahya R.; And Others – 1996
A study replicated a 1994 study, "College Students' Media Habits: A National Study." In the present study, Lithuanian university students' media habits relative to American students' media habits were gauged. A total of 1500 survey questionnaires were distributed to 7 of the 16 Lithuanian universities. Background biographical questions…
Descriptors: College Students, Comparative Analysis, Cross Cultural Studies, Foreign Countries
Association for Education in Journalism and Mass Communication. – 1994
The Media and Society section of this collection of conference presentations contains the following 14 papers: "A Portrait of Urban Conflict: The 'L.A. Times' Coverage of the Los Angeles Riots" (Tony Atwater and Niranjala D. Weerakkody); "Perceptions of News Media Managers toward Their Own Corporate Community Responsibility"…
Descriptors: Audience Response, Cable Television, Community Responsibility, Evaluation Criteria
Renaud, Jerry; Mitchell, Nancy – 1994
A study explored how children make decisions to use radio. Thirty 8-9 year olds were interviewed in depth and 71 9-12 year olds filled out a questionnaire. Results indicated that children were capable of describing their radio listening behavior on a day-to-day basis, and that listening processes appeared to be similar to that reported in studies…
Descriptors: Audience Analysis, Children, Elementary Education, Elementary School Students
Upshaw, Jim – 1994
The voices of photographers and other visual-crafts workers rarely are heard in public discourse about local television news. All rank-and-file newsworkers potentially face reprisals resulting in shortened or blighted careers if they participate openly in assessing and criticizing the medium. A fresh examination of these newsworkers' views and…
Descriptors: Attitude Measures, Editing, Media Research, News Media
Association for Education in Journalism and Mass Communication. – 1993
The Media and Technology section of this collection of conference presentations contains the following 13 papers: "The 'Talking Newspaper': The Technical Virtuosity and Monologic Modality of Audiotex(t)" (George Albert Gladney); "An Historic Opportunity?: Communication Research in the Design of Communication Interfaces and…
Descriptors: Communication Research, Computer Literacy, Computers, Constitutional Law
Yssel, Johan C.; And Others – 1993
A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…
Descriptors: Advertising, Audience Awareness, College Seniors, Higher Education
Zhao, Xinshu – 1993
Although Chinese-speaking men and women constitute the largest group of international graduate students in the United States, contrary to expectations, some China-born communication scholars have had difficulties publishing their China studies in the United States. If a China-born scholar conducts two studies, one based on data from China and one…
Descriptors: Chinese, Communication Research, Cultural Context, Cultural Isolation
Association for Education in Journalism and Mass Communication. – 1998
The Qualitative Studies section of the Proceedings contains the following 10 papers: "An Alternative to Alternative Media'" (James Hamilton); "A Critical Assessment of News Coverage of the Ethical Implications of Genetic Testing" (David A. Craig); "Earth First! and the Boundaries of Postmodern Environmental…
Descriptors: Audience Participation, Case Studies, Critical Theory, Feminism
