A study examined (1) how the use of interpersonal information sources, the use of print media sources, and the use of radio sources are interrelated for agricultural decisions, and (2) which patterns of media use or interpersonal source use are most closely associated with knowing recommendations made by agricultural extension services and with…

A review of the literature reveals that a complete model, within a political framework, for what takes place when special interest groups and mass media interact does not exist. Since media access is more successful for groups with specific goals and resources, a model for the interaction of special interest groups and the mass media focuses on…

The use of quantitative graphics in newspapers requires achieving a balance between being accurate and getting the attention of the reader. The statistical representations in newspapers are drawn by graphic designers whose key technique is fusion--the striking combination of two visual images. This technique often results in visual puns,…

A study examined the changes in advertising agency personnel perceptions of media sales representatives in light of the developments in advertising and the mass media that occurred from 1950 to 1986. Data were collected from four previously conducted and published surveys, as well as a 1986 survey. The findings revealed that advertising agency…

To examine the most important changes in marketing and advertising of the decade from 1976 to 1986, more than 100 people were interviewed, and their responses were fashioned into an oral history modeled on the technique used in Studs Terkel's popular books. Among those interviewed were advertising and marketing professionals, as well as casual…

To examine press freedom in the Republic of Korea (ROK, South Korea) and the role the ROK's press plays as the advantages of democracy and authoritarianism are being publicly debated, this paper looks back at where the ROK has been in terms of its social and political freedoms and where it is going in its attempts to break from its authoritarian…

Issue advertising is intended to inform an audience--most commonly with the intent of changing unfavorable opinions or reinforcing favorable ones--to affect cognition (in contrast to the behavioral emphasis of product and service advertising, intended to stimulate trail and adoption). To explore public reactions to printed and televised issues…

Focusing on situational and personality factors as predictors of two common types of sales behavior (the customer-oriented/marketing approach, and the adversarial/bottom-line approach), a study conducted a national survey of advertising sales people and media buyers in the summer and fall of 1987. A total of 3669 questionnaires were sent to…

Examining the evolution of the "Good Housekeeping" Seal of Approval--one of the first codes to set standards for the products advertised in a periodical, a study analyzed issues of "Good Housekeeping" magazine from 1909 to 1975 (with the exception of issues from July 1929 to December 1938). The study also examined elements that…

Based on an audience study conducted in London to investigate the educational relevance of the differentiated response of young people 11 to 16 years old to popular culture, this paper discusses: (1) the reason why this and further studies of this type are needed; (2) the main findings of the study with emphasis on the way in which young people's…

This report reviews the 1984-86 projects of the University of Washington Center for Instructional Development and Research (CIDR), a central facility designed to assist instructors, teaching assistants, and departments in the continued improvement of learning and teaching. Following an overview of CIDR's funding, facilities, and staff resources,…

To determine to what extent black African-American newspapers supported secondary desegregation efforts and to determine whether or not attitudes changed or remained constant after the initial ruling and after the 10th, 20th, and 30th, anniversaries of the May 17, 1954, "Brown versus Board of Education" decision, the editorial viewpoints…

Pointing out the difficulties in passing from the industrial age to the information age, this paper discusses the advent of new technologies and worldwide recognition of the significant influence technology will have for education. Conferences resulting in development actions aimed at introducing new information technologies into education and…

Third in a series on teaching methods in higher education, this updated volume reviews and evaluates research on audiovisual aids and related instructional hardware. While the emphasis is on the effectiveness of technical aids in higher education as instructional tools, some information on technical and administrative problems is also provided.…

A study compared newspaper coverage of the women's suffrage movement in the 1920s with coverage of efforts to pass the Equal Rights Amendment in the 1970s and early 1980s, to see if the similar movements with different outcomes were treated similarly or differently by the press. A content analysis of relevant articles in the "New York…