In colleges and universities business students learn about organizational communication in order to function well in the business environment of which they will become a part. Although the organizational environment or culture is inextricably interwoven with the academic discipline of speech communication, the field of organizational communication…

Organizations are self-organizing living systems and therefore capable of doing for themselves much of what managers have always tried to do for them. The role of the leader in organizations should be one of helping the organization develop a clear sense of its own identity, since that is the reference point around which self-organizing takes…

While numerous feminist scholars have written about "silence," few have focused on the silence of women in powerful masculinized positions such as the superintendency. The purpose of the paper is to expose the silencing, the disallowing of voice in actual practice, or the "unnatural silence" (Olsen 1978) of women superintendents through a…

This publication reviews a public-engagement program entitled "Calling the Roll: Study Circles for Better Schools." The program, which was implemented with help from the Southwest Educational Development Laboratory, called for policymakers to interact with the public in study circles in Arkansas and Oklahoma. The report relates what the…

With the growing recognition that public perception of education is an essential component of soliciting support, this guide is intended to help public-school principals refine their approaches to communication, marketing, public affairs, and public relations. It instructs principals on looking at public engagement, on building public support, on…

This book is intended to serve as a practical reference tool for advancement services professionals, illustrating the importance of special events as a way to communicate with and personalize contact between the higher education institution and donors, community leaders, students, elected officials, and others. Each chapter offers comprehensive…

This paper describes a series of assignments called "Internet Explorations," which were developed for an introductory public relations course. The three rationales for the assignments in the paper were illustration and application of course concepts to ongoing public relations activities, student exposure to communication strategies, and…

Two key issues of making trade-offs and finding program balance in the process of college planning with limited resources are discussed. It is proposed that the faculty are central in the politics of making changes, and that communication and trust are essential to faculty participation. (MSE)

Surveyed college placement personnel (N=45) and recruiters (N=84) to gain insight into the understanding each has of the other's role. Despite their common goal, results indicate a lack of understanding regarding the constraints, duties, and attitudes of both perspectives. Improved communication is needed to achieve mutual assistance. (JAC)

Reports on a study of the characteristics of the basic course in organizational communication. Analyzed 100 questionnaires that provided data on the following: schools and departments offering basic courses, faculty, textbooks, and topics covered. (PD)

Results indicated that perceived quality of and satisfaction with decisions were higher in underload than overload conditions. Subjects also perceived greater satisfaction for decisions made using the oral mode of communication, but they perceived higher quality for decisions made using the written mode. (PD)

Presents the 1982 annual report of the Music Educators National Conference (MENC). Dillon cites efforts to improve MENC administrative organization, the communication of relevant information to its members, and its public image. National, state, and regional conference activities are described. (AM)

Suggests that school systems "audit" their communication system to assess their communication needs. Provides two tests that audit a school system's environment and its community. The test results indicate whether the system's communication program should emphasize formal or informal communication methods. (RW)

Noted that satisfaction with organizational life may be a function of equivocality (uncertainty) reduction rather than participation. Tested the hypothesis that perceived information adequacy is an indicator of equivocality. Results suggest that the equivocality model provides a better explanation of satisfaction than the participation model. (PD)

In an effort to design superior programs and deal with such problems as declining enrollment and low admissions standards, a model is presented for faculty development in college departments of health education. Four critical components of the model are described: (1) setting objectives; (2) faculty evaluation; (3) reward system; and (4)…