People relations is the one common denominator all guidance programs share no matter what their size, scope or philosophy. The author presents a "People Relations Measurement Form" by which counselors may evaluate themselves in this important area. (Author/HMV)

A variety of methods of program promotion are suggested. (AG)

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, criticism and defense of media, journalism education, history and biography, foreign countries, public relations, and technology. (GW)

Lists and annotates nearly 200 articles on mass communication, grouped according to topic. Topics include advertising, audience and communicator analysis, broadcasting, courts and law, criticism and defense of media, journalism education, government and media, history and biography, foreign countries, management, public relations, and women and…

Describes the "Packaging Useful to Schools Campaign," a one year experiment in providing free instructional materials to primary schools in Portugal. Materials such as maps, clock faces, detachable letters, rulers, protractors, and compass cards were printed by manufacturers on their packaging materials and were later recycled to…

Discusses what faces the new community college president, what will be expected of him by the board of trustees, the faculty and the community, and the personal traits he needs to establish understanding and rapport with these groups. (AYC)

The budget-cutting implications of Proposition 13 in California make it important that parks and recreation professionals be committed to providing what the public needs through fine management, sensitive programming, and citizen participation in policy formation. (JD)

Agricultural exhibits at fairs inform the public about the activities of vocational agriculture programs and Future Farmers of America chapters and are important in gaining public support for vocational agriculture. This article describes some elements involved in a fair exhibit: the exhibit committee, the exhibit design, and the use of color and…

Describes how a high school journalism teacher established a student news bureau to channel information about schools in the school system to the local media; lists advantages of the news bureau to its staff members and to the school system. (GW)

An interview with the president of the three-year-old Hispanic-American Journalists Association of New York. A summary of the aims and activities of the association and of the strides made in securing the rights of the Spanish-speaking population is given. (Text is in Spanish.) (AMH)

Describes techniques for developing scripts and tapes for radio and television public service announcements with minimal financial investment, using college audio-visual equipment and personnel. (RT)

Explores the attitudes of legislators towards the college public relations function through interviews with Florida senators and representatives, and cites the need to establish a clearer identity with them in order to secure necessary funding. (RT)

Advocates the continued administration of public relations courses within the journalism curriculum. (RL)

Lobbyists should be paid to stimulate greater government and business interest in foreign language enrollment trends. A nationwide radio and television campaign should be launched to inform the American public of the value of learning a foreign language. (SW)

A sound and slide show was produced at Parchment (Michigan) High School to show the community foreign language learning in their own school system. The program was designed to portray the nature of the local foreign language program and to increase support for and enrollment in the program. (Author/SW)