How sound basic production methods help create good instruction." (Editor)

Investigates the relationship between the moment-to-moment occurrence of selected visual and auditory formal features of a prosocial cartoon and two aspects of information processing (visual attention and comprehension). Subjects, 128 White kindergarten and third- to fourth-grade children, were equally distributed by sex and age and viewed the…

A total of 545 middle-class White boys and girls having an average age of 10.67 years completed a 28-item scale after viewing a television commercial. Factor analysis yielded two interpretable factors: "entertainment" and "irritation-boredom." Related issues and their ethical implications are discussed. (Author/RH)

Examines the interface of television with the profession of home economics and the challenges implied. Discusses television's impact on families, the nature of television, the problem of values, and the role of home economics. (JOW)

Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)

Discusses ERIC documents that deal with the negative influences television viewing exerts on reading achievement. (FL)

Describes the television literacy curriculum developed by the Far West Laboratory for Educational Research and Development, the skills around which it is built, and the content of its textbook. (IRT)

Illustrates the difficulties viewers have distinguishing between the various levels of television reality: partial reality, fictionalized reality, docudramas, adaptations, and teleplays. (HTH)

Defines documentary-drama or docudrama, which combines elements of drama with the television documentary. Outlines the antecedents of docudrama, traces its revival in recent years, and provides a quantitative description of its evolution. (JMF)

Outlines the special characteristics of television that make it a formula-bound, ritualistic, repetitive, and nonselectively used system; concludes that television's social symbolic functions resemble preindustrial religions more than they do the media that preceded it. (GT)

Concludes that a single television counter advertisement concerning a brand of aspirin did not cause viewers to lessen appreciably their attitude favorability toward the brand. (GT)