This paper explains the apparent inconsistencies in media research findings by identifying apparent research weaknesses which complicate data interpretation and frustrate attempts to derive broad generalizations useful to practitioners in their classroom use of visual media. Emphasis is on the interrelationships which exist among the different…

This experimental study was conducted in an attempt to determine how children--four, seven, and 11 years old--perceive implied motion cues in combination with a variety of objects. Ninety children, 30 in each age group, were shown 24 pictures. There were three kinds of objects, each with an inherent active and static dimension. Each of these six…

Two approaches to communication research, diffusion theory (individual-level analysis) and empathy approach (action implications through society) raise ethical concerns. The popularity of the approaches is related to power: those, such as government agencies, who provide funding often reflect self-interest in project selection. Some ethical…

The computer assisted instruction (CAI) program "CAI Webdi," an instructional package for deaf education which utilizes CAI with audiovisual aids, was used in a comparative study of computer assisted and videotaped instruction. Based upon a formative evaluation of CAI Webdi with post secondary deaf students, an instructional television…

This report of a conference on the use of telephone technology in education includes 33 papers which deal with such areas as the use of the telephone in the administration of a telephone network or conference system, support services, program evaluation in telecommunication, program planning, teleconferencing, computer control of teleconferencing,…

Media dependency was examined as a complex construct involving the interactions of exposure to television news, exposure to newspapers, and expression of reliance on one medium or the other. A weighted sample of 2,402 respondents was used, representing the United States national population in 1976. A questionnaire assessed each subject's political…

The seven articles in this journal issue examine trends and topics related to radio and other broadcast media. The articles discuss the following: (1) current trends in radio audience measurement, (2) the policy implications of radio research, (3) a research study of the relationships between age and radio usage, (4) the role of the part-time…

THE CONTENTS OF THIS REPORT PROVIDED GUIDELINES FOR PLANNING SCHOOL FACILITIES AND FOR MAKING DECISIONS ON ARCHITECTURAL MATTERS. IT IS DIRECTED PRIMARILY TO BOARDS, ADMINISTRATORS, PLANNING COMMITTEES, AND INSTITUTIONAL PLANNERS. DATA, DESIGN STUDIES, PREMISES, REACTIONS, AND CONCLUSIONS WERE COLLECTED AND ORGANIZED. THIS REPORT PROVIDES (1)…

THE PURPOSE OF THE STUDY WAS THE DEVELOPMENT AND EXPERIMENTAL TEST OF TWO VERSIONS OF A SEVENTH-GRADE SCIENCE FILM. SPECIFIC OBJECTIVES WERE (1) TO PRODUCE TWO VERSIONS OF A FILM, ONE OF WHICH CONTAINED INSERTED QUESTIONS, AND (2) TO COMPARE THE EFFECTIVENESS OF THE QUESTIONS IN DEVELOPING AN UNDERSTANDING OF CONTROLLED EXPERIMENTATION. ALL OF THE…

An important issue with regard to film audience is the salience individuals attribute to a variety of film-specific variables which, in turn, determine their particular movie-going experience. This study details the results of an investigation of the importance of 28 potentially influential variables in movie attendance decisions. Respondents to…

A study was conducted to gain an indication of how the mass media are perceived in the performance of their reporting of the conflict over American Indian fishing rights in the state of Michigan. Respondents in the study were 42 participants at a conference on Indian fishing rights sponsored by the National Science Foundation and Central Michigan…

One of the objectives of Project TACT is to determine the potential of a gamut of educational media. The working papers in this set have a basis in pictorial information produced through computer graphics. These papers are intended to serve as a basis for sharpening questions, delineating the context within which the answers might be significant,…

Uses and gratifications research involves a critical appraisal of conceptual and theoretical issues in mass communication and is concerned with what audience members do with the media. Activation theory understands people as active manipulators of their environment. (Activation refers to that level of psychological and physiological excitement an…

Based on the findings of a nine-month-long investigation, this report represents the efforts of the Carnegie Commission to design a new structure for public telecommunications that can accommodate the divergent needs of public broadcasting in the United States in the coming decade. Following a summary of the findings and recommendations, the…

Authoritative European research in audiovisual aids to learning is cataloged and summarized for the first time in this publication. The period covered is 1945 to 1963. Items are arranged by reference numbers which are based on 10 subject catagories: films, still projected media, non-projected media, museums, perception, radio, discs and tape…