During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

Two surveys--one of adult blacks from a Texas city of 160,000 people and the other of black high school students in three Southern cities--which investigated mass media use and development of racial and political attitudes among blacks are reported in this paper. Some of the objectives of the surveys were to investigate mass media use,…

Since opinion leadership has been found to be a major factor in interpersonal influence, the ratio between males and females selected as opinion leaders provides a strong indication of the comparative value placed on male and female opinions in a society. The results of the series of studies reported indicate that major changes in opinion…

This report attempts to assess Articulated Instructional Media (AIM), a special degree program for adults which existed from 1964-68 at the University of Wisconsin. During 1964-66 a special sequence of interdisciplinary advanced courses in humanities, social studies, and the sciences were developed, which were an expansion of the school's…

The role of the media ecologist is to interpret the effect of electric technology upon mankind and to ask long-range questions about the communication explosion. At present, great gaps exist between technology and man's ability to grasp it. Communication media not only act as channels of communication, but also have become an integral part of the…

This report is the result of a two year study during which the author attempted to apply one-half-inch videotape (VTR) technology to facilitate communication as a means of promoting development processes within the community. In addition to the social action component, the author collected and analyzed field data to determine effectiveness of VTR…

The purposes of this paper were to briefly define content analysis, to report the findings of a survey of dissertations using content analysis methodology in the field of youth media, to place these studies into a typological pattern, and to suggest needed content analysis research in media for youth. Eighty-nine studies selected from a total of…

This study utilized a cross-lagged correlational technique to determine the causal relationship among media exposure patterns, political and information level, and degree of interest in the 1972 Presidential campaign. It was hypothesized that exposure to campaign content in newspapers, television, radio, and news magazines would lead to higher…

Administrators, school media supervisors, and supervisors of instruction in the state of Maryland responded to a series of questions about the Elementary and Secondary Education Act, Title II, related to the implementation of the act, the utilization of federal funds, and the spread of media services through the state of Maryland. Tables giving…

Program objectives may be summarized as follows: (1) to provide an opportunity for outstanding students to become trained in research through participation in a doctoral program having a special emphasis on audiovisual communication; (2) to produce persons trained in the research skills that are essential for the development, implementation, and…

This paper suggests the applicability of metric multidimensional scaling for research within the political arena. Multidimensional scaling allows the researcher to simultaneously observe change and rates of change within the policy's attitudes toward the candidates and issues in election campaigns. Multidimensional scaling also reveals which…

The Kerner Commission was critical six years ago in its assessment of media coverage of black problems, and eight case studies conducted in Philadelphia indicate that news media may not yet be effectively meeting the needs of some blacks. In January 1974 interviews were held with eight residents in a section of north Philadelphia characterized in…

Incorporated in the media evaluation model developed by the Computer Based Project (Syracuse, N.Y.) is a procedure whereby independent samples are used to obtain baseline responses to cognitive question items. Items from two films are intermixed and presented after showing only one of the films; thus, the sample audience responds to questions from…

Theories of mass communication have sought to explain how the media function internally and affect society. Rather than additional "response" studies, which investigate the impact of media on behavior or a society's impact on its media, more research should center on the functions of mass media within the overall framework of communication theory.…

The state of information about research in communications is presently in chaos, and only careful systems analysis and publication of clearinghouse-type information can cure the jumble of project topics now under study in the field. The whole system of communications research requires meticulous monitoring, managing, continuous updating with…