One common way of conceptualising recent changes in university governance is by stating that the universities are being pushed towards a market-like setting where the uniqueness of each university's strategy and capacity for introducing organizational change is seen as necessary to improve the functioning of the university. We argue that the…

As the number of students seeking higher education outside their home country continues to rise and the competition to attract these students becomes more expansive and more intense, governments and institutions strategize to draw international students to their countries and campuses. Motivations range from revenue generation to capacity…

A challenge gift helps fundraisers reach goals by stimulating multiple aspects of a fundraising program. First, the message of a challenge grabs the attention of prospects and generally generates excitement beyond the case for support. It also commands the attention of the prospect managers in an organization, particularly when the challenge…

This is an abbreviation of the author's dissertation. Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model of…

Institutions of higher education are facing a number of challenges as they compete in the new global economy. Many of these institutions face increasing internal and external challenges, all of which involve additional expenses at a time when resources are diminishing. With growing financial uncertainties caused by fluctuating financial markets…

Tensions that result from varying expectations of service learners and clients/community partners are as common as the pedagogical practice of service learning in public relations courses. The matchmaking process between instructors and clients can influence expectations; however, the literature includes little guidance about the process of client…

Superintendents know they work and live in a giant fishbowl. School board members, teachers, community members and the news media have been known to scrutinize what kind of vehicle they drive, who they socialize with outside of work, whether they drink alcohol, where they live and when they leave the house each morning. But when the harsh glare of…

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday…

This paper explores how employer engagement can enhance potential employability of graduates, which represents a fundamental institutional achievement to ameliorate quality of higher education. While the role of student and staff engagement in quality improvement has received in-depth research attention, the need for listening to expectations of…

Fight songs such as "The Victors" and "Notre Dame Victory March" have become part of the American music lexicon. Along with their sister songs, alma maters, they stir memories of carefree college days, elicit feelings of pride, and sometimes--especially fight songs--poke fun at athletic foes. They are the embodiment of…

Work integrated learning (WIL) units can be discipline specific and constructed for majors or degrees with a strong vocational orientation. This paper describes an undergraduate unit with its genesis in a public relations internship. The original unit enjoyed strong support from industry partners and was instrumental in many graduates securing…

The literature describes various approaches that community colleges use to achieve institutional effectiveness; however there is no information about how Hispanic Serving Institutions (HSIs) go about this process. The purpose of this article is to review some principles and processes of accountability and to describe the strategic review and…

It is widely accepted that learning to use sources is difficult, especially for international postgraduate students, but to date, few longitudinal studies have been carried out in this area. Therefore, this two-year UK-based study aims to help fill this gap by examining the source use of three Chinese postgraduate students of business, technology…

Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many…

As a new year begins, higher education professionals who manage social media are getting to know the latest social network, Google+, and how they can best use Google+ Pages to advance their institutions. When Google+ first came on the scene in late June 2011, several institutions signed up and began using the service. Given the popularity of other…