When a major national news magazine decided to advertise on television to increase circulation, market researchers had to design research procedures that would assess the effectiveness of various advertising options. The system was designed around the toll-free telephone number given in the advertisement, with the receiving operator recording the…

The workshop documented in these proceedings had four purposes: (1) to develop dialogue within and between the several sectors of society whose interests and expertise are focused upon the role of television in the lives of children and youth; (2) to increase awareness of the need for making the television viewing experience of children and youth…

A review of research on television's major compositional factors was undertaken to determine the status of such research and to note the major variables involved in the structure of television pictures. It was found that such research could be grouped in four categories--lighting and color, staging, editing, and sound--and that these areas covered…

This research paper discusses the messages and approaches being implemented in current television curricula for young children in the area of fire safety education, describes the process whereby the Children's Television Workshop (CTW) staff generated topics and approaches for inclusion in the model television curriculum, and lists the resources…

A SEVEN MAN EDUCATIONAL TELEVISION COMMISSION WAS RESPONSIBLE TO THE LEGISLATURE FOR THE OPERATION OF THE SYSTEM. THE COMMISSION'S POLICY INCLUDED EMPLOYMENT OF THE FINEST TEACHERS AVAILABLE FOR THE ESSENTIAL BASIC SUBJECTS, ENCOURAGEMENT OF TV TEACHERS TO EXTEND THEIR SCOPE OF INSTRUCTIONAL KNOWLEDGE AND TECHNIQUES, ESTABLISHMENT OF THE CLOSEST…

THIS IS A REPORT OF TWO STUDIES IN WHICH PRINCIPLES OF PROGRAMED INSTRUCTION WERE ADAPTED FOR VISUAL PRESENTATIONS. SCIENTIFIC DEMONSTRATIONS WERE PREPARED WITH A VISUAL PROGRAM AND A VERBAL PROGRAM ON--(1) ARCHIMEDES' LAW AND (2) FORCE AND PRESSURE. RESULTS SUGGESTED THAT RESPONSES ARE MORE READILY BROUGHT UNDER THE CONTROL OF VISUAL PRESENTATION…

Activities concerned with children and television described in two Children's Broadcast Institute newsletters published during the International Year of the Child are summarized and discussed. Conferences, events, and symposia described include L'Enfant et Les Mass-Medias, Euro/Pan-American Convention on Television for the Young in the 80's,…

Three preschool children were observed intensively for three years to examine the ways they attempted to organize and classify the world of television. Of interest were children's changing abilities to differentiate six adult-perceived categories of television fare: cartoons, advertisements, news, adult shows, children's shows, and "Sesame…

This brochure presents the summaries of two major studies carried out in three European countries concerning the role of television in the life of preschool children. The first study involved participant observation and interviews of 90 families from England and 50 families from Ireland over a 6-month period. The children studied were between the…

Telephone interviews with 118 adults in the Gainesville, Florida, area were used to determine the relationships between the number and diversity of social problems mentioned by cable television subscribers versus nonsubscribers, socioeconomic status (SES), and media use. Media use was found to be associated with the type and number of problems…

A two-week consumer training program was designed to teach kindergarten children about advertising claims on commercial television programs. One objective of the program was to teach kindergarteners that commercials are designed to persuade people to buy products. Kindergarteners were taught to recognize the difference between commercials and…

This study investigates pro-social and anti-social behaviors portrayed on prime time and Saturday morning television during the 1975-76 season. An initial review of relevant research in this behavioral area is followed by a description of the basic content categories for pro-social and anti-social behaviors, motives and consequences of these…

This study examines the effect of parental socialization forces on children's learning of antisocial behavior from television portrayals. The intervening variables are the patterns of parental disciplinary practices and general interaction with their children in their everyday life. Two types of parental styles were identified: induction,…

FROM ITS INCEPTION IN 1932, EDUCATIONAL TELEVISION HAS COMPETED WITH COMMERICAL BROADCASTING AND GAINED ATTENTION IN THE GENERAL AREAS OF CHANNEL ALLOCATION, FINANCIAL SUPPORT, AND PUBLIC RECOGNITION. BETWEEN 1954 AND 1957, EDUCATIONAL TELEVISION FOUGHT HARD TO EXPAND AND EARN RESPECT, WHICH GREW WITH THE WINNING OF A FIGHT TO PRESERVE EDUCATIONAL…

This study provides a theoretical focus for evaluating media communication, a generic model which operationalizes this focus, and a case study which documents how this model was applied in the evaluation of the effectiveness of "Carrascolendas," a bilingual television program for children. The core of the model involves two indexes:…