Recent research data have suggested that the mediated courses of Chicago's TV College have increasingly begun to draw from new and different populations of students with different characteristics and levels of ability. This study was designed to generate survey-type data regarding the demographic and attitudinal characteristics of a wide spectrum…

In an interview at a Speech Communication Association conference in 1975, Walter Cronkite of CBS news was asked a number of questions on the role and characteristics of television news. Among the items discussed with Mr. Cronkite were the following: the degree to which events are shaped by their being reported on national news programs; the news…

An overview of the history and activities of a nationwide citizens' group, Action for Children's Television, is provided. The organizational structure of the group is outlined, its aims and objectives specified, and its advisory board listed. ACT positions and activities in the area of advertising in children's programs, televised violence,…

This report, the first in a series of six reports on television advertising and children, presents the findings from a study designed to examine the impact of various advertising practices on the knowledge, attitudes, and behavior of young children. A total of 500 preschool and grade school children from both working-class and middle-class…

Violence ratings for 49 second season (January to April) 1975 prime-time network programs were obtained from 48 high school juniors and seniors. Audience ratings for the same shows were obtained from the Nielsen ratings. No relationship was found between ratings of violence levels and average audience ratings. Violent shows tended to be longer…

During the week of May 20-26, 1974, a telephone survey to determine television viewing patterns was conducted in the six-county Chicago metropolitan area. For the 4,662 respondents, data were collected concerning family characteristics and time spent watching the various programs offered by WTTW, Chicago's public broadcasting station. Nearly 43%…

A telephone survey was conducted in November 1973 to determine television viewing patterns in southwestern Virginia. Data were collected concerning family characteristics and time spent watching the various programs offered by WBRA-TV and WSVN-TV, the local public broadcasting stations. Income and occupational status proved to be significant…

During March 1974, a telephone survey to determine television viewing patterns was conducted in a four-county area surrounding Nashville, Tennessee. Data were gathered concerning family characteristics and time spent watching WDCN, Nashville's public broadcasting station. Results characterized viewers according to total time spent watching…

A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…

Intended to assist franchising authorities with the process of selecting a cable television system operator from franchise applicants, this document provides a framework for analysis of individual applications. Section 1 deals with various methods which can be used to select an operator. The next section covers the application form, the vehicle a…

This article describes a doctoral research project which measured the success of a commercial television station's early morning, half-hour television series which effectively taught reading fundamentals to preschool children. The design of the reading lessons, the format of the shows, and the problems encountered by the series are the article's…

This study sought to relate the dynamic patterns of older adults to their use of television within the whole range of activity patterns available to them. Central to the study was an intensive interview study of a select sample (32 women and 18 men in a Columbus, Ohio, senior citizen community); this precluded derivative generalizations for the…

One approach to the study of structures that underly receiver response to perceptual stimuli has been that of factor analysis. This method was used to study responses of 92 students at the University of Connecticut to drug abuse commercials. Responses to five anti-drug television commercials were categorized according to: (1) "relative…

The 1973 British Broadcasting Corporation (BBC) handbook covers the activities and state of the BBC. It first presents a profile of the BBC's first 50 years and of the awards presented to the BBC. The television activities of the BBC are discussed next, including its television service, world television, television enterprises, television film…

The effects of televised dramatic violence are investigated by this report. The study notes that although the composite index of violence is below the 1967-69 levels, 8 of 10 programs contained violence. Violent episodes remained at 5 per program and 8 per hour, but both killing and the number of violent characters dropped. Programs continued from…