Investigates the short-term consequences of discrepant information between the commercial message and the parent's evaluation of the product advertised and concludes that all forms of counter-influence fail when a product is made to appear highly attractive. (MH)

Reviews network telecasts of the 1984 nominating conventions from the perspective of the narrative paradigm. Indicates that ABC, CBS, and NBC each provided a distinct narrative. (JK)

Reports on a longitudinal analysis of the impact of television in two Cree communities in northern Manitoba. Linkage exists between differing reactions and patterns of adaptation to Western pressure promoting different conceptions of the meaning and function of television. (Author/SA)

Examines the personality traits that influence whether individuals seek novel experiences or avoid them, which is reflected in their optimal level of activation. Specifically examines the relationship between exposure to news sources and levels of activation. (FL)

Survey of students (grades 6-12) reveals that those who were heavy viewers of crime shows were more likely to have anticivil libertarian attitudes. Results indicate that television entertainment may be an important source of political learning. (PD)

Concludes that cable television subscribers watch more news programs than do nonsubscribers, and that Cable News Network viewers watch even more. (FL)

The V-chip is an electronic filtering device that parents can use to block the reception of sensitive or potentially harmful television programming they do not want their children to see. Given that the revised V-chip rating framework including content descriptors has been in effect for a full year, it becomes essential to examine how the array of…

Reports studies concerning: (a) the characteristics of television program content; (b) the characteristics of the audience--Who watches what? For how long? and, (c) the potential impact of televised violence on the attitudes, values, and behavior of the viewer. (Author/JM)

Articles purpose is to detail what long range planning is, how it should work, how it did work in the sample stations, and why it is important. (Author)

Author, vice-president and director of research at the Children's Television Workshop, describes the research conducted for Sesame Street. (MB)

Presents evidence that, contrary to popular assumptions, television viewing and learning both involve a high degree of social interaction. "Collaborative learning television" is proposed as a means of promoting learning by taking advantage of the social nature of watching television and the social nature of learning. Twenty-five references are…

Examines the relationship between exposure to soap operas and perceptions about people and events in real life. Concludes that exposure to soap operas was found to relate to college students' perception of the numbers of professionals (lawyers, doctors, business people) and problems (divorce, illegitimacy, abortions, crimes, etc.) in real life.…

As teachers we must recognize the force that television exerts on our students and their lives. Two very worthwhile curricular thrusts on dealing with television in the classroom are beginning to emerge: "watch the program/read the book" instructional kits and materials for teaching critical viewing skills. (Author/SJL)