Guidelines for evaluating the public relations activities of nonprofit organizations are presented. Evaluation methods frequently include one of three major forms: (1) comprehensive audit conducted by a new staff member or an outside consultant; (2) regularly scheduled administrative review; or (3) short-term review following every activity. The…

A study of thirteen exemplary compensatory education projects in Elementary Education (nine in reading, four in mathematics) in the State of New York is described in this report. The study, which was designed to investigate and describe specific educational practices so that they could be replicated in other schools, found ten major factors which…

Promoting women into higher level organizational positions is vital as a social issue and a subject for organizational theory and research. Recently, Henning and Jardin have identified an internal factor that poses a problem to women and their job-related aspirations. The absence of long-term career commitment has been found to inhibit the…

The 17 conference papers in this collection are arranged under six headings: consulting in business communication; techniques for teaching business communication; research activities in business communication; organizational communication; psychology, parapsychology, and communication; and current issues in communication. Specific topics covered…

The twelve items in this annotated bibliography are entries in the ERIC system concerning communication between principals and teachers, principals and students, and managers and subordinates. Research studies cited center on organizational communications and decision-making processes and structures, the importance of proper leave-taking…

This final report of a management self-study based on the Academic Library Development Program, which was conducted at the University of Wisconsin-Parkside Library/Learning Center, presents study team and task force reports and cites specific issues and recommendations. Data for the study were collected through interviews and questionnaires.…

The Southeastern Teacher Corps Conference on Promoting Faculty Involvement spoke to the following issues: 1) Acquainting conference participants with the processes and problems of institutionalization; 2) Introducing participants to a variety of incentives and rewards useful to promote faculty involvement in field-based activities; 3)…

Although communication scholars have given little attention in the past to researching and consulting in educational institutions, the consulting prospects for the coming decade are excellent for this type of work. The demographic and economic changes occuring in educational organizations will have dramatic effects on their management and…

Using ethnographic methods, including participant observation and interviews, the researcher intended to study the network of relations among professional staffs of two comprehensive secondary schools in order to hypothesize about the effects of those networks on the curriculum. Neither school had a fixed four-year curriculum and both stressed…

This study considers the effects of ability, attitude, and pressure on army writing. A survey questionnaire was designed on the basis of a review of the literature on causes of organizational writing problems; this was administered to 168 army officers attending the Army Command and General Staff College. An entire class at the Command and General…

A description is given of the salient factors that should be considered in developing a model program for improvement of college health education faculty. Four major areas critical to this model are identified. First, the overall educational objectives of the institution must be analyzed and understood. Of second importance is the establishment of…

This packet presents results of a series of attitude surveys representing a variety of purposes, methods and defined publics. They range from a simple questionnaire prepared and mailed to a small group of key individuals by a public relations staff to scientifically derived surveys purchased from Louis Harris and Associates and other research…

This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a…

This paper discusses a three-dimensional research procedure that is used to assess the perceptions of individuals concerning an organization's existing, ideal, and possible operational conditions. It describes procedures used to develop instruments responsive to the varied interests, concerns, and positions of organizational members or publics. In…

The purpose of this paper is to describe and discuss a conceptual model for experimentally investigating the effects of advertising puffery. The various sections contain a discussion of puffery as a legal concept, a description and discussion of the proposed model, research support for the model, and implications for future research on puffery.…