The object of this book is to aid copywriters in creating effective advertising. It suggests orderly procedures for planning advertising, as well as some simple writing guidelines. Chapters discuss the function of the copywriter, organization and relationships, adapting advertising for the medium in which it will appear, applying psychology, basic…

This paper discusses communication and physical-setting variables as a subset of organizational climate variables and attempts to provide a theoretical and methodological framework for organizational communication research. Attention is focused on the effects of immediate physical surroundings, the physical settings in which people work, and how…

Reported is a study of a preference input form as a means of obtaining input for incorporating advisory committee preferences into the planning process for water resource management. Two input forms were used at eastern and western Study Area Committee (SAC) meetings, for study area 8 of the Comprehensive Water Quality Management Plan (COWAMP) in…

This book is aimed at those persons interested in understanding and improving communication in professional relationships. Part one reflects on the nature of communication in an attempt to provide guidelines for better communication. Part two offers a number of models for evaluating individual and organizational behaviors, plotting career…

In response to student inclination toward professional skill-oriented majors, the department of speech communication at Ohio University has developed an undergraduate program which offers professional undergraduate training specifically oriented to other than teaching careers. The four objectives of this program are to prepare the student to…

Presented are proceedings from a 1975 Bureau of Education for the Handicapped sponsored conference on research needs related to the education of the severely handicapped. It is explained that participants (whose names are listed in an appendix) focused upon the identification of research needs in four major areas: goals (remarks by M. Gold),…

The Florida Assessment and Diffusion System (FADS) represents a systematic approach to organizational change, emphasizing the interpersonal communication dimension of the change process. FADS encourages a systems approach to change, but is flexible enough to allow for procedural changes in response to specific user needs. The model assumes a…

Information overload, technological change, and financial problems combine with a possible moratorium on growth to increase the need for more rational, systematic, and quantified approaches to information activities in organizations. For communication managers who wish to develop more cost-effective and user-responsive programs, one possible…

American businesses, government agencies, and cultural organizations are engaging increasingly in multinational activities. Such activities place Americans and the constituents they represent in different cultural contexts that involve and require adjustment and adaptation to situations and people with different value systems and behavior…

This report describes a study that examined the characteristics of school public relations (PR) programs in Virginia in terms of their organization and administration. Specifically, the study sought to determine the number of school districts with established PR programs, to determine the number of school districts employing full-time or part-time…

The Office of Health Services Education and Research at Michigan State University has clarified the functions of planning, organization, coordination, monitoring, and assessing instructional development projects. Each management function can be applied to the process of instructional development in order for the manager to achieve several…

This paper presents the results of an empirical study designed to test three hypotheses concerning the type of humor initiated by faculty in their interpersonal communication: (1) the organizational type of person is associated with the type of humor he initiates; (2) cosmopolitans tend to initiate abrasive humor more often than lubricant humor;…

The results of a case study of organizational information seeking conducted by the Seminar in Corporate Communication in the University of Maryland College of Journalism are reported in this paper. The purpose of the seminar is to give students practical experience in public relations research. The case study involved the consumer information…

This report describes a set of procedures for analyzing communication networks in large organizations. The procedures include the identification and evaluation of various kinds of networks, assessment of the organizational hierarchy, appraisal of various departments within the organization, and evaluation of individual communication behavior. The…

The quality of on-the-job intercommunication tends to determine the satisfaction employees feel in their jobs. Communication satisfaction was tested experimentally among 130 management-level personnel in a wide range of fields. Results of the survey questionnaire were factor analyzed, item analyzed, and "formula analyzed." Factor analysis showed…