Newly discovered transcriptions of 87 of First Lady Eleanor Roosevelt's women-only press conferences held from 1933 to 1945 make possible an examination of the objectives, topics, and value of these conferences. By holding the conferences, Mrs. Roosevelt attributed to women an important function in the political communication process, and at the…

A brief review of the characteristics of computer assisted instruction and the attributes of audiovisual media introduces this report on a project designed to improve the effectiveness of computer assisted learning through the incorporation of audiovisual materials. A discussion of the implications of research findings on the design and layout of…

Today the majority of the United States work force is employed in the production, processing, and dissemination of information. However, the situation with regard to videotex, the medium that served as the basis for predicting an information society, is far from settled. The statistics concerning videotex are impressive, the technology…

Designed for media specialists and educators, this issue includes five articles on innovative museum film programs. The first article describes a successful film program conducted at the Staten Island Children's Museum. The second article describes inventive children's programs at the Delaware Museum of Art. The programs use films and activities…

Because they tend to reflect dominant cultural values that are more obvious and taken for granted by historians, male stereotypes in radio serials, or "soap operas," have been ignored. They are prevalent, however, especially in the representative "Golden Age" productions of Anne and Frank Hummert. The Hummerts produced 46% of…

A total of 121 third and fourth graders were randomly assigned to instructional treatments which each featured a short children's story. The treatments were oral-only, picture-only, and a combination of oral and pictures. Students saw and/or heard the presentation and were tested immediately and after a two-week retention interval for recall of…

Discusses media-centered communication research models and applies them to a field setting in Venezuela in an attempt to assess the extent to which social processes depend on mass communication. See CS 703 632 for subscription information. (MH)

Results of a pilot test for a public relations campaign to assist in the distribution of funds from the settlement of a nationwide class action suit brought by tenants against the Department of Housing and Urban Development (HUD) are presented in this report. The first chapter presents the background of the case, noting that tenants of Section 236…

This study examined whether the sources of information children use to substantiate story-based inferences are influenced by the medium of delivery. The 48 third grade students who acted as subjects were stratified by sex and randomly assigned to one of two media conditions; i.e., each child was presented an African folktale either (1) as a…

Three successive models were developed to test the existence of a need that leads individuals to select one mass medium over another and also to examine the idea of audience activity. Since it has been noted that uses and gratifications research has focused excessively on habitual media behaviors, the focus instead was on a medium where choice…

This paper analyzes the similarities and differences between the French and American presidential election campaigns of 1988, focusing in particular on the processes of political communication. After discussing the framework of law, tradition, and climate of opinion within which political campaigns take place in these two countries, the paper…

A case study focused on the set-up, execution, and post-debate review of one specific debate held in October 1988 in Rochester, New York among the candidates for the 30th Congressional seat. Data were gathered via pre-and post-debate interviews with the candidates involved, their party chairs and campaign managers, as well as close on-site…

In an effort to plan a more useful media course for advertising majors at Marquette University, Milwaukee, Wisconsin, a survey was conducted, along with a series of informal interviews, of media directors with large and small advertising firms. The five participating directors completed broad questionnaires on which they rated on a five-point…

A follow-up panel study investigated whether a knowledge differential based on individual educational differences develops in a community, and additionally, whether media use is associated with differential gain in knowledge across education levels. It was hypothesized (1) that education would have a positive effect on public affairs energy…