This packet of materials contains the pieces needed to create brochures, flyers, and handouts to market the abilities of persons with disabilities to potential employers. A "how to" section includes a glossary, instructions for reproducing brochures, tips for working with the media, and ideas and suggestions for using the videocassette,…

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

The organization of culture and the language of gift-giving used by a university development office were studied using an ethnographic approach. Attention was directed to the way that an academic institution selects, designs, and expresses its written and oral fund-raising messages, as well as the variety of factors that precede, structure, and…

Describes a senior seminar course in chemistry in which each student was instructed to write a 200 word article describing his senior research project to the general public. Explains the objectives and advantages of this approach. (GS)

A good public relations program in agricultural education involves: thorough planning, a person-oriented approach, specific purposes or themes, balance, continuity, and continuous evaluation. (EA)

This paper maintains that American thinking on propaganda revolves around five approaches--progressive propaganda critics, media practitioners, textual rationalists, communication scientists, and political polemicists--that all have deep roots in the twentieth century social and intellectual history of the United States. The paper examines the…

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987…

Intended for faculty, staff, and volunteers who represent an institution of higher education in student recruiting efforts, the handbook offers guidelines for counseling college-bound young people as well as practical suggestions for everyday problems encountered when "on the road." Individual chapters are as follows: "Your Role as an Outreach…

When a survey of public relations practitioners showed no statistically significant correlations between prestige and 15 areas of public relations specialization, a small scale study examined the career expectations and goals of public relations students. Thirty university juniors and seniors majoring in public relations completed a questionnaire…

The way that a school board responds to media attention can make or break a school district's image and its communication program. Since elected officials govern by public consent gained from trust, a responsible communications program is based on willingness to do business in the light of day. Schools must be able to communicate the difficult…

To provide the administration with a better sense of direction regarding the ongoing development of the college's alumni organization, a mail survey was conducted of a random sample of 200 McCook Community College (MCC), Nebraska, alumni. After a series of follow-up telephone calls, usable surveys were obtained for 65.5% of the sample (N=131).…

Seventy-six deans from state supported regional colleges in Louisiana, Texas, Wisconsin, and Minnesota were selected for a study which showed that academic deans from different disciplines (College of Education and College of Arts and Sciences) perceive and have different expectations of the institution's public relations administrator. The study…

An exploratory study of horizontal organizational structure investigated how the tasks in a public relations department are apportioned and why the structure is as it is. J. E. Grunig and T. Hunt's taxonomy of horizontal structures, which served as the framework for the research, suggests that the following structures are typical: by public, by…

A study was conducted to determine (1) which actions municipal employees consider important to a city's overall public relations effort, (2) the attitudes of city employees toward public service activities, (3) the relationship between attitude and job satisfaction, and (4) ways to improve employee attitudes and, perhaps, public service…