The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…

This document contains three papers about media and technology presented at a national conference on the nonwhite disabled. In "Overcoming" (E. Fiorito and J. Doherty), a comparison is made between treatment of blacks and the disabled as inferior citizens. Ways in which both populations can work more closely with the media to promote awareness and…

The paper examines policy options for schools regarding appropriate services for children with highly communicable, potentially life threatening diseases such as Acquired Immune Deficiency Syndrome (AIDS) and Herpes. Briefly considered are the school's legal responsibility, implied risk and inability, and actual risk and its control. General…

The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

Did President Franklin D. Roosevelt's condemnation of electric utility public relations represent a fair interpretation of the findings of the Federal Trade Commission (FTC) investigation into the electric utility industry as authorized by Senate Resolution 83 in February, 1928, or were Roosevelt's statements simply campaign hyperbole that met the…

Based on a two-phase survey of 118 Association of Research Libraries member libraries which was conducted between November 1987 and January 1988, this report begins with an overview of the responses from 16 respondents who indicated that they had a centralized approach to publishing. Areas studied include the nature of centralized programs,…

To investigate the fundamental cultural values and political attitudes of communications students at the beginning of their professional education, and to compare the differing attitudes of students in advertising, print and broadcast journalism, telecommunications, and public relations, a study surveyed journalism and communications students at…

The paper provides guidelines to rural school districts developing community support and resources for their gifted education programs. The following seven questions are addressed: (1) Does your gifted/talented program and community need a formal community resource development team? (2) If so, how should it be developed? (3) How can you get other…

A study examined (1) whether organizations "order" the four organizational roles (communication manager, communication liason, media relations specialist, communication technician) that public relations practitioners play, and (2) whether, if roles are hierarchically ordered, practitioners internalize the hierarchy by aspiring to…

This paper, based on the author's experience as a superintendent of a successful Colorado school district, suggests means of strengthening a school district's public image. Simple measures are presented for (1) stimulating and maintaining parent involvement in district- and school-sponsored organizations, (2) improving communication with the…

There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent…

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…

To explore the dimensions of credibility and physical attractiveness in a public relations setting, the impact of public relations (PR) spokesperson physical attractiveness--as operationalized as photographs of the spokesperson attached to a press release--on perceptions of both the writer's and the organization's credibility was examined.…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…