Indicates that television news coverage of unemployment in early 1983 contained few explicit explanations. Reveals a diversity of thematic structures that (1) revealed the societal frameworks within which television journalists constructed their stories, and (2) raised question as to whether television acts as a disseminator of a "dominant…

Concludes that intelligence scores are consistently lower for adults who are heavy television viewers. (FL)

Investigation of the effects of an in-school curriculum designed to encourage children's awareness of and attention to television's prosocial portrayals revealed that the curriculum was successful in helping children to isolate and identify commercial television's prosocial fare. (Author/CB)

Relates political candidates' television advertising to voters' emotional reactions and voting behavior. Suggests that television campaign advertising elicits emotion along three continua: pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness. Suggests that emotional response to such advertising is systematically related to voting…

In a study that included nonverbal measures, young children indicated little understanding of the selling intent of commercials. Researchers interested in advertising effects on children are urged to consider the necessity and desirability of improved nonverbal measures in dealing with a subject population with limited language facility.…

Identifies the various uses video tapes in secondary social studies classes with particular emphasis on United States History. Provides teaching suggestions for using the 3 hour ABC television show "45/85," which looked at the global history of the past 45 years from the viewpoint of the United States and Soviet Union. (JDH)

Loss of educational progress during the summer can be minimized by watching and participating in public television series designed to teach children out of school. Three series, Reading Rainbow, 3-2-1 Contact, and Mister Rogers' Neighborhood, are discussed. (MT)

Concludes that (1) the message structure of highly creative television commercials tends to differ from that of television commercials from the general population of television advertising and (2) there is a difference in the message structure of highly creative commercials across cultures. (FL)

Many young people consider watching television as repetitive and unchallenging as going to school. Putting children both behind and in front of the TV camera can tap creative energies and spark the desire to learn. Suggestions for school-based video production programs are offered. (PGD)

Whether a television production is big or small, it is important to allocate sufficient time for preproduction planning to ensure maximum effectiveness during the actual production session. (Author)

The instructional television system in Washington County, Maryland has perhaps the longest continuous history of any ITV project in the world. This paper presents a detailed analysis of actual project costs, and utilization over time, with comparisons to ITV systems in other countries and with traditional instruction. (BD)

The Federal Communications Commission is currently considering modifying or eliminating existing media ownership rules. Children's advocates are concerned that any changes to these rules could negatively affect the already limited amount and types of programming available for children. Children Now conducted the first study to examine the…

Following a content analysis, 85 children's programs were assigned a pacing index derived from the following criteria: (1) frequency of camera cuts; (2) frequency of related scene changes; (3) frequency of unrelated scene changes; (4) frequency of auditory changes; (5) percentage of active motion; (6) percentage of active talking; and (7)…

A look at Project REACH, a modest pilot effort to explore the practicality of a regional education delivery system using cable television. (Author)