The focus of this paper is on the developing role of the still camera in the general scheme of education, and within the overall concept of visual literacy. A rationale and a workable definition for visual literacy are presented, together with a brief history of the visual message from the paintings on the walls of caves to the modern Land camera.…

A summarization of media research inadequacies remains a standard feature of media literature reviews. A Gestalt solution would be a research model, applicable to field studies in educational institutions, which accounts for the total instructional setting. It appears that an appropriate research model must be directly related to the…

This study examined the question of whether the integration of abstract and realistic visualization can improve the effectiveness of visualized instruction. Two methods of integrating visualizations were investigated. The first method used hybrid illustrations, i.e., a real color photograph into which a line drawing segment has been inserted. This…

This study investigates the effects of cartoon illustrations on female and male college student comprehension and evaluation of information presented in several combinations of print, audio, and visual formats. Subjects were assigned to one of five treatment groups: printed text, printed text with cartoons, audiovisual presentations, audio only…

Gallup public opinion poll information was examined in conjunction with the Television News Index to study the influence of network television news on public opinion; results indicated that, contrary to a belief common among social scientists, public opinion is highly affected by network TV news. A two-fold theory based on the principles of…

EXAMPLES OF SIGNIFICANT FINDINGS FROM RESEARCH STUDIES OF LEARNING FROM MEDIA WERE CITED THAT HAVE BEEN IGNORED OR OVERLOOKED BY PRODUCERS OF INSTRUCTIONAL TELEVISION. CAUSES FOR THESE GAPS BETWEEN RESEARCH AND PRACTICE WERE DISCUSSED, AND CERTAIN SOLUTIONS WERE OFFERED IN AN ATTEMPT TO ELIMINATE THE GAPS. THE AUTHOR URGED THAT ALL PRESENTLY…

A SYMPOSIUM WAS CONDUCTED WHICH PRESENTED PREVIOUSLY PREPARED PAPERS ON MEDIA AND EDUCATIONAL INNOVATION. THE SYMPOSIUM DEALT WITH IDENTIFYING TECHNIQUES AND PRINCIPLES FOR GAINING ACCEPTANCE OF RESEARCH RESULTS OF THE USE OF NEWER MEDIA IN EDUCATION. THE FIRST PAPER DEALT WITH MODELS FROM THE BEHAVIORAL SCIENCES, FOLLOWED BY THREE PAPERS FOCUSING…

THE OBJECTIVES OF THIS STUDY WERE TO (1) DETERMINE THE EXTENT OF USE OF AUDIOVISUAL MATERIALS BY THE FACULTY, (2) IDENTIFY SPECIFIC SOURCES OF RESISTANCE TO THE USE OF AUDIOVISUAL MATERIALS, (3) STUDY AND ASSEMBLE INFORMATION ON AUDIOVISUAL FACILITIES AND PROCEDURES WHICH WOULD BE CONDUCIVE TO THE IMPROVEMENT OF COLLEGE TEACHING, AND (4) DEVELOP…

A total of 109 Korean immigrants completed either an English or Korean version of a nine-page questionnaire in a study of the characteristics, assimilation processes, and media usage of Korean immigrants to the Los Angeles, California area. The findings revealed that ambivalent attitudes prevailed among the immigrants. Most were not satisfied with…

The development and use of broadcasting satellites in Japan are discussed in this paper. The paper describes the medium-scale experimental broadcasting satellite, YURI, launched by NASA in 1978, and reports that experiments with YURI in the areas of basic technologies in the broadcasting satellite system, experiments on satellite control…

A comparative study of two types of media, a newspaper and a museum, reveals substantive differences in the ways each of these communications organizations alters the information which it presents to the public. Interviews conducted with spokespeople from the Washington Post and the Smithsonian Institution focused on three major theories of…

Several alternative methods of presenting written material within a graphic were evaluated to provide empirical data on how technical writers and artists might improve the comprehensibility of graphics. The number, location, and sequence of "callouts"--the pictorial part references using arrows--were systematically varied in a series of…

A telephone questionnaire was designed to collect data on community identification, community involvement, and newspaper use. The entire questionnaire was pretested three times over the telephone and was revised after each pretest, yielding a final form between five and ten minutes in length. The questionnaire was administered to a proportionate…

To examine the production of programing material in a radio newsroom, a study was undertaken of the sources presented to the newsroom, of sources within the sources, of sources actively sought by the news staff, of degrees of processing of news items, and of the sources comprising the news output. Information in each of these areas was collected…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…