Investigates long-standing familiarity with subtitled movies and processing efficiency as variables of total time spent in the subtitled area. Rules out subtitle reading resulting from habit from long-term experience. Suggests that reading subtitles is preferred because of efficiency in following a movie. (SR)

Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…

Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

This investigation reinforces the conceptualization of television viewing as a learned activity by highlighting the interrelatedness of children's linguistic, cognitive, and perceptual skills for accurate comprehension of television's most basic narrative device--temporal sequencing. It also explores the impact of highly divergent skills and…

Critics have charged that American advertisers have often portrayed the elderly with negative stereotypes. These negative portrayals, they suggest, not only offend elderly consumers but also contribute to ageism. This study examined whether American advertisers have indeed used a great deal of negative stereotyping of the elderly, as the critics…

Most of the students who are taking the author's sport sociology courses can easily identify the problematic ways in which women's athletic events and bodies are covered within the sports sections of newspapers, magazines, Web sites, and television shows. These students are less able to understand how the heterosexual male sporting experience…

The goal of this article is to present a description of a professional development program designed to immerse middle and high school teachers in an inquiry-based learning environment using a forensic science context and the consequent impact participating in this program had on teachers' pedagogy. Teachers participated in a year-long program…

Students are familiar with some or all depictions of branded products in popular television shows. But they probably have no idea the number of legal and public policy issues these product appearances are generating. This article explains how embedded advertising in television shows can be the attention-grabbing vehicle for teaching numerous…

This study examines children's interpretations of a visual convention used in television interviews and incorporates as a framework Flavell's theory of the development sequence of understanding television (1990). Thirty-four children were individually shown a videotape of two people talking in an interview on a television news program. Children…

A study investigated the relationship between television program type preference and program choice in a multichannel situation. Program type categories were constructed which tapped in the program type distinction mentally represented in viewers' minds and a more elaborate measure of program choice options was developed. A total of 442…

Appointed chairman of the Federal Communications Commission (FCC) by President Kennedy in 1960, Newton Minow disturbed the traditionally comfortable relationship between the commission and the broadcast industry. In his first major speech, he outraged industry officials by attacking television programming as "a vast wasteland" and…

Because of the United States Court of Appeal's ruling ("Quincy Cable TV vs. Federal Communications Commission") that government regulation of what cable television stations can broadcast violates their First Amendment rights, a number of consequences have arisen concerning what cable stations are required to broadcast (must-carry rules),…

Analysis of work rhetoric and economic vision in selected television ads from the 1984 presidential campaign showed that the ads of both Mondale and Reagan appropriated traditional "work ethic" appeals in presenting the candidates' economic visions, although each candidate emphasized different aspects of the American Dream. Mondale's…

In recent years, broadcast advertisers have become concerned with the tendency of video cassette recorder (VCR) owners to "zap"--fast forward delete--commercials. However, research has shown that viewers retain some recall of commercials, even with fast forward zapping, and it is to the benefit of advertisers to discover ways of…

Reactions of 50 2-year-old and 46 4-year-old Japanese children to selected experimental television programs were examined in two studies. The child was placed with his or her mother in a room where the experimental program was shown on one television and a fast-moving animation without sound was shown on a second television as a distractor. The…