Encompassing both the practical and the scholarly, this annotated bibliography on public relations aims to provide a window into some of each of the offerings in academic and business journals, as well as in trade and professional journals published in 1997. The introduction notes that many entries in the bibliography deal with the Internet, the…

Pointing out that television sets are virtually a universal household fixture in most industrially developed nations, this book presents many categories and specific examples of television's (and sometimes radio's) coverage of ethnic minorities and conflict. Chapters in the book are: (1) Introduction; (2) Background Notes; (3) Mainstream vs.…

Reviewing the historical development of media agenda-setting theory suggests that topics emphasized by the mass news media become the topics people think are most important. The vast majority of agenda-setting studies, however, rely on aggregate measures of media and public agendas, and produce very little support for the original theory as there…

This review of the literature on computer-assisted instruction (CAI) addresses the following topics: background and scope of CAI; current research on software and learner variables; current research on microcomputers and other delivery systems; meta analyses of the effectiveness of CAI; and methods for evaluating CAI programs. It is concluded that…

Past media research has tried to show that the medium itself made a difference in instruction and learning outcomes. However there are media attributes that must be considered in instructional design in conjunction with an analysis of the instructional goal. For example, the task requirements, type and level of learner-medium interaction, type and…

To determine whether aural enhancements, or actualities, increase either audience recall of, or interest in, radio newscasts, two versions of the same newscast were presented to different groups of university students. One group heard the control report while the other listened to an experimental report supplemented with actualities. A…

Designed to provide an overview of the nature and focus of activity in the fledgling videotex industry in the United States and Canada, this updated and extended report presents in-depth reviews of 26 projects which reflect the involvement of such industries as publishing, retailing, agriculture, banking, other financial intermediaries,…

This paper questions both what was being tested in prior instructional media research on the educational value of film and television and the value of some of those findings. An alternative way of conceptualizing the communication process that occurs when students view an instructional film or television program is proposed, which places viewers…

In a study that was conducted to measure performance as a function of multimedia instructions, 360 college students in a University of Colorado introductory psychology course were taught to build a model helicopter from an assembly kit. Their instructions consisted of either viewing a narrated film (one or two viewings), or hands-on practice using…

Concerned with the validity of the audience data reported by two major syndicated magazine readership services--Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB)--a study examined the differences in MRI and SMRB calculations of reader turnover rates, which form the basis for estimating audience accumulation. Results indicated…

The first in a series that examines the role of radio broadcasting in the process of socioeconomic and cultural change in three countries with different types of broadcasting organization--Austria, Czechoslovakia, and Venezuela--this volume focuses on Austria. It deals with the cultural implications of broadcasting structures and their ownership…

Post structural reader theories--i.e., theories that focus on the reader/viewer rather than the text as the creator of meaning--are considered in this paper in terms of their application to educational media research. Some key concepts of reader theories are defined as follows: (1) reading is the process of creating meaning while viewing an…

The research literature on city magazines can be divided into five primary sources: books on magazines, popular magazines/journals and newspapers, business magazines, scholarly journals, and unpublished theses. "The New Yorker," founded in 1925 specifically for a sophisticated, metropolitan audience, is considered a precursor of the…

To clarify numerous points of contention surrounding Elizabeth Noelle-Neumann's spiral of silence theory, according to which individuals' media-influenced perception of their congruence or incongruence with dominant opinion determines their willingness to speak out in public, a study examined the relationship between opinion expression, perceived…

Theories of taste are efforts to understand the processes of signification by which cultural forms take on meaning, and how subjects are inserted into such processes. One of these theories is the notion of "taste cultures," set forth by Herbert Gans in the 1960s and continued by George Lewis into the 1980s. A taste culture is an…