Factor analysis of 50 editors' responses to a questionnaire eliciting information about objectivity found general agreement on the subject but clear differences of emphasis on various aspects of it. (FL)

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

An analysis of three newspapers' coverage during the last four weeks of the 1968 and 1976 presidential campaigns indicates that in 1976 there was a higher proportion of attention given to issues and to candidates' personal qualities than to the campaign as a dramatic contest, and a decrease in total campaign coverage. (GT)

Among the results of a survey of 186 newspapers was that daily newspapers, especially those with a circulation of 50,000 or more, are becoming more aware of the need for business coverage and are devoting more space to it than in the past. (GT)

Describes an index for the evaluation of a media product. A pretest measure of an aspect of the product is taken, the audience is exposed to the product, a posttest measure is taken, and the index is computed as a ratio of the difference scores to the total change possible. (MER)

Content analysis of President Jimmy Carter's second State of the Union Address and press coverage before and after it reveals that the press may have set agendas for the message. (Author/FL)

A study revealed conservative rhetoric in evidence in editorials concerning women's rights and the Equal Rights Amendment in southern United States daily newspapers from 1970 to 1977. (Author/FL)

Shows that complexity of news stories influences the effect of deadlines on news judgments. (Author/FL)

Presents the findings of a survey of members of the American Society of Newspaper Editors revealing that they were ambivalent about the use of veiled attribution. Notes that editors of larger rather than smaller papers were more likely to see the need for it. (FL)

Reports that, overall, Minnesota newspapers and complainants approve of the Minnesota Press Council; that there is a strong correlation between newspapers' approval of the council and their opinions about its effectiveness; and that there is a lesser correlation between newspapers' approval of the council and their familiarity with it. (GT)

Concludes that "key visuals" (single frames of artwork storyboards or finished television commercials that sum up the creative strategy of the whole commercial) can be used to pretest the interest levels of viewers in television commercials. (GT)

A study comparing the coverage in newspapers and press releases regarding one year's decisions of the California Supreme Court revealed that the press releases influenced the kinds of decisions that were reported but not the quantity of coverage by the newspapers. (GT)

Subjects who were shown slides of four newspaper front pages--traditional, contemporary, well-designed traditional, and well-designed contemporary--preferred contemporary to traditional designs and well-designed pages to those of average design. (Reproductions of the four front pages are included.) (GT)

Sixteen studies from 1944 to 1974 are reviewed. The overall conclusion is that there is no marked difference in learning from color or black and white film or television. This may be due to the insensitivity of our instruments. (BD)

Among English-speaking whites, South African radio tends to be rated the highest in reliability and influence, while the English-language press is perceived as a better critic of government. (KS)