THE PURPOSE OF THE STUDY WAS TO TEST THE HYPOTHESIS THAT, WHEN STIMULI PRESENTED IN TESTS TO RESPONDENTS INCREASE IN THEIR APPROXIMATION TO THE COMPLEXITY OF RELATED LIFE BEHAVIOR, EFFICIENCY OF TESTS IN PREDICTING LIFE BEHAVIOR WILL ALSO INCREASE. THE STUDY WAS CARRIED OUT IN THE CONTEXT OF TEACHER EDUCATION, WITH ACTUAL CLASSROOM BEHAVIOR OF…

THE PURPOSE WAS AN INVESTIGATION OF THE EFFECTS OF 1 YEAR'S UTILIZATION OF EDUCATION TELEVISION UPON THE ATTITUDES OF A SELECTED SAMPLE OF TEACHERS AND PUPILS AT BOTH THE ELEMENTARY AND SECONDARY LEVELS. ATTITUDE SCALES WERE DEVELOPED FOR OBJECTIVE MEASUREMENTS OF THE ATTITUDES OF PUPILS AND TEACHERS. EACH SCALE ENCOMPASSED (1) CURRICULAR CONTENT,…

This study compared childrens' apprehension of an unfamiliar story either read to them from an illustrated book or presented as a comparable televised film. Subjects were 48 children, 24 of them six to seven years old, and 24 nine to ten years old, who were randomly assigned to one medium condition and individually presented the story. Response…

A study was conducted to segment the mass media audience on the basis of basic needs and media satisfactions. Two hundred undergraduate journalism students completed lengthy questionnaires rating their media use before and during the New York newspaper strike of 1978, along with their basic needs, media satisfactions, and a variety of other…

Drawing from the findings of a lengthy study of international news conducted by the American Committee of the International Association for Mass Communication Research at the request of UNESCO, this paper provides information on the system by which news is distributed around the world, on the international news content of four Western news…

This report of the investigation into East European newspaper treatment of the accident at Pennsylvania's Three Mile Island nuclear power plant in the spring of 1979 focuses on the Czech and Slovak media, particularly on the Slovak Communist Party's daily newspaper, "Pravda." The response of the media of other East European countries to…

To identify some of the factors underlying varying readership patterns among small town residents, 706 residents from four small towns were interviewed regarding their media preferences. Participants were questioned about their preferences for and access to newspapers, magazines, radio, and television. Additional questions focused on the…

This paper identifies limitations of previous investigations of the relation between televised violence and viewer aggression and suggests a framework for future research concerning the effects of media viewing on child development. It is suggested that typical research is short-term, cross-sectional, and laboratory-based. Factors which mediate…

In view of recent studies of media use in mental hospitals showing that television is the predominant mass medium and one with great potential for therapy, a study was conducted to determine the patterns of television viewing in this environment. A total of 1,204 observations were made in five lounges on two wards of a mental hospital.…

Two hundred forty college undergraduates participated in a study of the effect of camera angle on an audience's perceptual judgments of source credibility, dominance, attraction, and homophily. The subjects were divided into four groups and each group was shown a videotape presentation in which sources had been videotaped according to one of four…

Senators of the Eighty-third Congress were studied to ascertain what factors were most highly correlated with press coverage for each individual senator. This information was then correlated with an earlier study of the Eighty-ninth, Ninety-first, and Ninety-third Congresses to see what differences might exist which could indicate the development…

A longitudinal study was conducted to test whether the degree of campaign issue conflict portrayed in newspapers is linked to frequency of issue coverage in setting the agendas of prospective voters regarding important campaign issues. The research replicated and expanded agenda setting models of media effects, using 487 Indiana University…

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

In journal format, the author's reactions to a sabbatical year tour of educational television installations around the world and in the United States are recorded. Visits to Hawaii, Samoa, Australia, the Philippines, Japan, Hong Kong and Singapore are described. In part 2, similar visits to school systems in California, Arizona, Illinois,…

The Satellite Technology Demonstration (STD) designed research for a satellite-based communication system that would transmit educational television programs. Their procedures were subject to a series of external and internal evaluations by the project sponsors, the National Institute of Education. In regard to external evaluation, STD recommended…